There are numerous tools available on Internet to assist online businesses. A valuable tool that you should use is Alexa Toolbar. Even better, this tool is free.
Founded in April 1996, Alexa.com was designed to provide an interactive web navigation system. The most impressive part of platform, now owned by Amazon.com, is free Alexa Toolbar.
First released in 1997, Alexa Toolbar is known as “B.S.” detector for Internet sites. With over 10 million users, toolbar tracks how people use Internet and turns this information into ranking statistics for each site on Internet. For instance, Yahoo is ranked as number one most visited site on Internet.
So how do you use this tool? First, you download Alexa Toolbar as follows:
1. Go to Alexa.com.
2. Click “Download Alexa Toolbar” at top of page.
3. Click “Install” on next page.
Reload page you are viewing and toolbar will appear across top of your browser. The tool provides you with valuable information regarding any site you are looking at, including your own. It tells you traffic ranking of site compared to all sites on Internet. The tool also provides you specific traffic information for site and lays out sites that are similar to one on your screen. Instead of making baseless assumptions regarding how “good” a site is or whether it is successful, you can use Alexa statistics to get a better idea. If any company approaches you claiming they have a lot of traffic, you can just pull up their site and review Alexa statistics. This allows you to verify who is receiving a significant amount of traffic and who is feeding you a line of “B.S.”