There are numerous tools available on
Internet to assist online businesses. A valuable tool that you should use is
Alexa Toolbar. Even better, this tool is free.Alexa Toolbar
Founded in April 1996, Alexa.com was designed to provide an interactive web navigation system. The most impressive part of
platform, now owned by Amazon.com, is
free Alexa Toolbar.
First released in 1997,
Alexa Toolbar is known as
“B.S.” detector for Internet sites. With over 10 million users,
toolbar tracks how people use
Internet and turns this information into ranking statistics for each site on
Internet. For instance, Yahoo is ranked as
number one most visited site on
Internet.
So how do you use this tool? First, you download
Alexa Toolbar as follows:
1. Go to Alexa.com.
2. Click “Download Alexa Toolbar” at
top of
page.
3. Click “Install” on
next page.
Reload
page you are viewing and
toolbar will appear across
top of your browser. The tool provides you with valuable information regarding any site you are looking at, including your own. It tells you
traffic ranking of
site compared to all sites on
Internet. The tool also provides you specific traffic information for
site and lays out sites that are similar to
one on your screen. Instead of making baseless assumptions regarding how “good” a site is or whether it is successful, you can use
Alexa statistics to get a better idea. If any company approaches you claiming they have a lot of traffic, you can just pull up their site and review
Alexa statistics. This allows you to verify who is receiving a significant amount of traffic and who is feeding you a line of “B.S.”