"Permission Email Marketing", only way to market your business via Email without getting yourself into trouble and giving you ability to stay in touch and build a ongoing relationship with your customers and/or subscribers.

The only question is... is email still a reliable vehicle to deliver your marketing messages to your potential customers and/or subscribers?

With rising concerns of SPAM, Blacklisting, Email Filters, and CAN-SPAM laws, it's getting Harder and Harder for legitimate "Permission Email Marketers" to reach there Target audiences with there Product or Service offers.

The end result is... "Time Wasted" and "Loss of Profits".

Is your online business suffering from this?

Only you can answer that.

Email used to be MOST effective form of direct marketing online at one time before everybody started abusing it and there guidelines.

Don't get me wrong, email still is effective, question is... how effective?

The benefit to marketing with email was that you were able to get your marketing message infront of your Target audiences within a matter of minutes with a single click of your mouse, which at one time made MANY marketers "Buckets-Of-Money" literally over night.

Email WAS answer at that time, but, what's solution for future of "Permission Email Marketing"?

Is there an answer to this rising problem with Email?

I'll give you three letters... RSS!

Yes, there is a solution for "Permission Email Marketers" and/or for any online business owner who uses email to stay in touch with there customers and/or subscribers and that is RSS(Rich Site Summary or Real Simple Syndication).

Marketers are constantly asking if RSS marketing works and if this can be proved.

It's time to take a look at some real-life RSS metrics from real-life marketers. These will show you what kind of results you can expect to see from RSS.

I first presented this data at Syndicate Conference in New York City, first conference entirely devoted to RSS.

To make a point, we’ll take a look at RSS metrics from 4 different viewpoints, each demonstrating one facet of RSS marketing and a different way of capturing RSS metrics. This data combined will give you answer of whether RSS marketing is for you, as an addition to e-mail marketing, or not.

1. CLICK-THROUGH RATES FROM RSS FEED TO SITE: THE RSS AGGREGATOR SIDE

RSS statistics should be most relevant when coming from actual RSS aggregators and their vendors, since these people can measure precisely how their users are actually using RSS.

Customer Reader [http://www.customreader.com], who just recently launched a desktop RSS aggregator, which marketers can brand for themselves and then distribute to their readers, supplied us with their latest data. This data is based on 3,500 users of their brandable RSS aggregator and on last [two weeks ago] 48 hours of their reader usage.

The most interesting piece of data is 23% average CTR (click-through rate) from feed to site within last 48 hours, which proves that RSS works in terms of getting readers from outbout message to site. RSS users are actually clicking on RSS content!

Now, what is “feed-to-side” CTR? It simply means that 23% of end-users that subscribe to various feeds, clicked at least once on one of content items in feeds they are subscribed to.

2. CLICK-THROUGH RATES FROM CONTENT ITEM TO SITE: THE RSS SOLUTION VENDOR SIDE

Considering different RSS metrics systems and fact that no marketing tool whatsoever can be measured 100% precisely from outside tracking service side, seeing stats from RSS solutions vendors is important as well.