The trouble is that there are SO MANY marketing sites, and they often contain conflicting information; it *is easy* to feel confused and overwhelmed by it all. So WHAT do you believe, and WHO do you trust? And HOW do you learn?

After all, none of us know everything about Internet marketing and we all need help. And, with hard study and application on your part, some of these sites, some of these individuals, can really HELP YOU succeed online. Yes, but which ones?

===================== LOOK FOR THESE NAMES =====================

Ken Evoy Corey Rudl Jim Daniels Marlon Sanders Mark Joyner Rick Beneteau : : : : Yanik Silver Wes Blaylock : : : : (not exhaustive)

== Aside ==

A much more complete list of gurus, each offering some fabulous tips, can be found in Harvey Segal's free ebook Guru Magic. Download it free, when you sign up to my newsletter! http://www.AnyoneCanSellOnline.com/newsletter.shtml?guru

== Aside ==

I have visited sites (and read free newsletters) belonging to Evoy, Rudl, Daniels etc., enough times to realise that these people KNOW WHAT THEY'RE TALKING ABOUT. They understand Internet marketing, and all offer products, services and advice that shares this knowledge with you.

Don't get me wrong! I haven't purchased products from all of these people, but I do subscribe to their free newsletters. In actual fact, I have only bought products from Dr Ken Evoy because he was offering information that I wanted to know at a great price - Make Your Words Sell! - with a genuine and trustworthy voice!

(I have since purchased Make Your Site Sell!2002 and Site Build It!, and would recommend his products to ANYONE!)

Don't get me wrong! (Again!)

I don't expect to be as successful as Dr Ken Evoy after reading his books. And that's simply because I am not as clever (or hard- working) as him! (You only have to read one of his books or newsletters to know that man is, to say least, talented!)

But I can still be MORE SUCCESSFUL on Internet, from reading and understanding his words *and* putting them into action!

And that is point. ALL of above individuals are very bright, hard-working folk. They all understand Internet marketing - they know what works, and what doesn't (and they probably have their own gurus who help them too!). They all offer to share their knowledge and skills that CAN HELP YOU be more successful online.

Often there is a trial and error period in finding perfect path to follow or ideal strategy for your particular product or service. Critically important is presenting your product or service in a way that conveys a message of professionalism and credibility.

It has long been a fundamental business principle that if your product is of highest quality, easy to acquire and less costly to consumer, that they will "beat a path to your door". For most part that may be true but there are a few other considerations that are critical to success of your business. While there are countless methods and approaches that you can take in reaching your goals, my experience has shown that very first thing to consider is that all your presentation materials should be of highest caliber. That doesn't mean they have to be expensive, but be aware that you represent yourself every time you pass out a business card or write a letter to a potential customer. Therefore you are always marketing yourself. Be sure that tools you use are professionally and skillfully prepared. Opportunities for growth of your company are enormous but can potentially be expensive. Therefore following are just a few ways you may consider for marketing your product or service that are least expensive and often most effective in reaching your target audience.

1. Prepare a good press release.