Unbeknown to most of you, famous World Wide Web has a very serious and damaging flaw that can affect everyone who places WEB SITES or WEB PAGES on Internet.
Once again, don't flip this page over to sports section thinking..."Here goes another Einstein quantum-Physics HTML browser Meta tag slurp dot COM ramble!" No!
Read on! I promise to keep it simple!
The easiest way to explain this disaster is to use a practical example.
Having privilege of writing an article in Mallorca Daily Bulletin might allow me to take advantage of situation by shamelessly, fat-headedly promoting my wonderful, blimp-like, quality, reliable, marvellous, bright, fantabulous, incredible, dynamic, colourful, brilliant, way-out, stupendous, magnificent, unbelievable, cool, bloated, super egoistic plump web site!.....And it makes coffee too!
Well, maybe so, but knowing Editor, if I DID that, chances are next week you'll be reading an astounding article on lower-Slobovian basket weaving by your on-site reporter - namely me - in outer Mongolia!
So, let us use an imaginary Web Site!
You are a company in Mallorca that makes Dildoes. You see tremendous potential of making up a very nice stiff web site with pages of photos, details, up-market, arousing descriptions, different vibrant models, as well as easy-to-use order forms and automatic E-Mail reply notes, everything to give some HARD competition to your rivals!
To do this, either you must be well schooled in art of Web site page design, or you must hire someone to do all work for you. To do a complete, well-organised site with fonts, frames, banners, logos, photos, colour, links and automatic reply things etc., you can spend months and thousands and thousands of pesetas in getting it all set up.
So: After 4 months of blood sweat and tears, your polished web site with its comprehensive, erotic pages on all models of your battery-operated product is ready to be placed "On The Web".
To do this, you merely submit your web site to many search engines that abound. Examples are Yahoo!, Altavista, HotBot, Lycos, Delta, Direct Hit, and many more. If you are NOT on any important search engines, your web site and its pages will not be seen or found by anyone outside of your "circle" - that is, people who know specifically your site address. It is like being omitted from Yellow Pages phone book, with only your immediate friends knowing your number.
The idea is to get your web site listed in these places so that customers around world searching Internet for Dildoes will come across your up-lifting page - hopefully ranked high enough to be on first sheet that comes on screen. It is in this way many companies make their millions, some operating from a warehouse or their home! Basically, Internet boils down to one giant mail order house - at least as far as business is concerned.
Now - here is disaster: Let us say your site is called:
www.mallorca-dildoes.com, and inside site your E-Mail address is firstname.lastname@example.org
You spend months and dollars (some search engines like Go To.com charge $ to list your site!) submitting your pages. There are listing services that for a nice fat fee will put your site on 300 search engines.