Once again, don't flip this page over to sports section thinking..."Here goes another Einstein quantum-Physics HTML browser Meta tag slurp dot COM ramble!" No!

Read on! I promise to keep it simple!

The easiest way to explain this disaster is to use a practical example.

Having privilege of writing an article in Mallorca Daily Bulletin might allow me to take advantage of situation by shamelessly, fat-headedly promoting my wonderful, blimp-like, quality, reliable, marvellous, bright, fantabulous, incredible, dynamic, colourful, brilliant, way-out, stupendous, magnificent, unbelievable, cool, bloated, super egoistic plump web site!.....And it makes coffee too!

Well, maybe so, but knowing Editor, if I DID that, chances are next week you'll be reading an astounding article on lower-Slobovian basket weaving by your on-site reporter - namely me - in outer Mongolia!

So, let us use an imaginary Web Site!

You are a company in Mallorca that makes Dildoes. You see tremendous potential of making up a very nice stiff web site with pages of photos, details, up-market, arousing descriptions, different vibrant models, as well as easy-to-use order forms and automatic E-Mail reply notes, everything to give some HARD competition to your rivals!

To do this, either you must be well schooled in art of Web site page design, or you must hire someone to do all work for you. To do a complete, well-organised site with fonts, frames, banners, logos, photos, colour, links and automatic reply things etc., you can spend months and thousands and thousands of pesetas in getting it all set up.

So: After 4 months of blood sweat and tears, your polished web site with its comprehensive, erotic pages on all models of your battery-operated product is ready to be placed "On The Web".

To do this, you merely submit your web site to many search engines that abound. Examples are Yahoo!, Altavista, HotBot, Lycos, Delta, Direct Hit, and many more. If you are NOT on any important search engines, your web site and its pages will not be seen or found by anyone outside of your "circle" - that is, people who know specifically your site address. It is like being omitted from Yellow Pages phone book, with only your immediate friends knowing your number.

The idea is to get your web site listed in these places so that customers around world searching Internet for Dildoes will come across your up-lifting page - hopefully ranked high enough to be on first sheet that comes on screen. It is in this way many companies make their millions, some operating from a warehouse or their home! Basically, Internet boils down to one giant mail order house - at least as far as business is concerned.

Now - here is disaster: Let us say your site is called:

www.mallorca-dildoes.com, and inside site your E-Mail address is dildoes@ocea.es

With these new changes now in effect, not only are web sites ranked by keyword relevancy, meta tags, title and text, but overall popularity of web site as well. These new changes may have a great impact on effectiveness of some of current techniques used to achieve high rankings.

Establishing quality links to a web site has always been an effective way to build traffic, but now has become a necessity. By obtaining just a few links from high-traffic web sites your traffic will increase considerably. The more high-traffic links you receive, more traffic you will receive and higher your web site will be ranked in Search Engines.

If you have a quality web site, chances are you're already being linked to and don't even realize it. That's a great starting point however, you must build on that by finding targeted web sites that may be interested in exchanging links with you. A targeted web site will have similar content to yours, but will not be in competition. A good way to find these web sites is to visit a Search Engine and type in one of your keywords. Visit some of top ranking sites and gather information such as, owner's name, email address and a little bit about web site. Contact owner personally and discuss a link exchange with them. Mention owner's name, web site and what you liked about his site. In addition, tell him why you think a link exchange will benefit both of you and a little bit about your web site.