INNOVATION MAKES LEADERS------------------------------------------------------------ copyright (c) Pavel Lenshin ------------------------------------------------------------
Basically what innovation does is making your business unique and often more progressive in its development.
Looking deeper at positive influence of innovation allows us to notice clear tendency from business stagnation to rapid development depending on what level of innovation takes place in business management and planning.
The logic behind is simple if your business is a clone in its product and business structure, it will more likely to experience difficulties in reaching set goals in comparison with more innovative and therefore flexible competitive predecessor. New and well-grounded approaches greatly raise chances of any legal entity to take
lead over competitors, because one cannot beat competition doing same things competitor does. It takes implementation of new progressive vision and steps in business development.
Business innovation is an organizational and behavioral strategy any part of running business should be based on. In other words, it is an alternative way of thinking and doing business. There are times where conservative attitude allows securing reached results and accumulating resources for taking next step, still conservatism in Internet surroundings is to be exception rather than rule.
Human is a conservative creature by nature, especially at a mature age. We agree to face any evolutionism when we start private business or under unordinary circumstances (yet 80% of all people don't even want to take a risk of starting their own businesses) but once all problems have been settled, need for "another angle of viewpoint" vanishes, making us highly vulnerable in face of external changes and environment.
I used word "risk" on purpose, as we know, any innovation is a risk. Doing what others do may be a wise strategy for slow moving - low profit development and it may be good for big corporation where gross income in several hundreds million dollars can "leverage" their reluctance for adopting innovative measures.
Small business owner does not have such privilege. For him/her it is usually a matter of survival to be innovative or not.
Innovation is a feature and integral part of starting, running and developing business, especially Internet business nowadays. I laid stress on Internet business for unique competitive surrounding it possesses. While competition in offline business world may "forgive" some "imperfections" in plans, services, products or marketing due to inability of instantly offering a good alternative, business online instantly presents any visitor with thousands of similar choices that can be reached with a click of a mouse.
