You have all information your audience might need, so all you have to do is put it on page, right?

Well, you probably also want to find some ways to make sure your web site stands out from all millions of others that are out there. Just as with any other type of advertising, you want your web site to be easy to access (in terms of finding it), easy to process (in terms of understanding it), and easy to respond to (in terms of sales or queries). In order to achieve these basic goals, here are some tips:

1. Try to use a simple, easy to remember domain name.

It's better to have a domain name that is connected to you and your business than to be at whim of one of those free services that may or may not be there next month.

It is especially important to have a good, simple domain name if you use marketing strategies that require audience to recall name of your site at a later time, such as newspapers, radio, or television. Obviously, it is much easier to remember Coloringbooks.com than it is to remember an address like someplace.com/~mem2347/coloringbooks/

These sites seem to have rocketed their design to "another level"… and you've surely wondered, "How did they do that?"

More than likely, you were experiencing a site designed using Flash or SWF file format.

Flash (developed by Macromedia) is leading vector graphics technology for designing high-impact, low-bandwidth web sites. SWF (ShockWave Flash) is file format used by Macromedia Flash to deliver graphics, animation and sound over Internet. These techniques are rapidly changing way we play, work, or just browse online.

What are vector graphics? Vector graphics, which manipulate coordinates and mathematical formulas rather than pixel-by-pixel bitmaps, produce graphics files that are one-tenth size of bitmaps. Additionally, SWF can deliver animation, rich colors, sound, and interactivity. Moreover, this approach downloads faster, it's scalable (more on this below), and it boasts higher quality than other graphics formats.

Well over 95% of Internet users can now view SWF content: over 300 million people have downloaded Flash Player for their browser. Even better, if you already run at least a 4.0 browser, no plug-in is required - it's already there. Macromedia published specifications for SWF in April 1998. It is now an open source format for development by third parties. The SWF file format is being integrated into web design and graphic applications more and more, and it's becoming increasingly easier and faster for web designers and developers to learn and to use.

Still, some of us just don't have necessary time to learn (or money to invest) in these high-end applications. What to do?

A quick search online will bring up dozens of resource sites specializing in Flash and offering free ready-to-use SWF files for you to download and embed into your site. So take advantage of these generous offers and flash-up your site too.

But if you've never worked with these newer SWF files, you might encounter a few initial problems -- or be unaware of some interesting capabilities. Here's an explanation that will make it quick, simple, and painless.

The SWF or Flash needs two basic ingredients. First, you need SWF file itself -- which contains animation and any sounds, all in one easy file. For our brief explanation here, let's call this file "super.swf".