Written by Linda Sedmera

So you have a product that you want to market, and now you want to start promoting it through your own web page.

You have allrepparttar information your audience might need, so all you have to do is put it onrepparttar 134788 page, right?

Well, you probably also want to find some ways to make sure your web site stands out from allrepparttar 134789 millions of others that are out there. Just as with any other type of advertising, you want your web site to be easy to access (in terms of finding it), easy to process (in terms of understanding it), and easy to respond to (in terms of sales or queries). In order to achieve these basic goals, here are some tips:

1. Try to use a simple, easy to remember domain name.

It's better to have a domain name that is connected to you and your business than to be atrepparttar 134790 whim of one of those free services that may or may not be there next month.

It is especially important to have a good, simple domain name if you use marketing strategies that requirerepparttar 134791 audience to recallrepparttar 134792 name of your site at a later time, such as newspapers, radio, or television. Obviously, it is much easier to remember than it is to remember an address like

2. Consider using a professional service to help construct your website. The number of web developers and designers has increased dramatically overrepparttar 134793 past few years, and help can usually be found at a reasonable cost.

Let's Flash!

Written by Elmer Horvath

Most of you have visited web sites filled with video-like animation, sound effects and music synchronized torepparttar animation, enhanced interactivity, and stunning graphics - all of which appear to load and play almost instantly.

These sites seem to have rocketed their design to "another level" and you've surely wondered, "How did they do that?"

More than likely, you were experiencing a site designed using Flash orrepparttar 134787 SWF file format.

Flash (developed by Macromedia) isrepparttar 134788 leading vector graphics technology for designing high-impact, low-bandwidth web sites. SWF (ShockWave Flash) isrepparttar 134789 file format used by Macromedia Flash to deliver graphics, animation and sound overrepparttar 134790 Internet. These techniques are rapidly changingrepparttar 134791 way we play, work, or just browse online.

What are vector graphics? Vector graphics, which manipulate coordinates and mathematical formulas rather than pixel-by-pixel bitmaps, produce graphics files that are one-tenthrepparttar 134792 size of bitmaps. Additionally, SWF can deliver animation, rich colors, sound, and interactivity. Moreover, this approach downloads faster, it's scalable (more on this below), and it boasts higher quality than other graphics formats.

Well over 95% of Internet users can now view SWF content: over 300 million people have downloadedrepparttar 134793 Flash Player for their browser. Even better, if you already run at least a 4.0 browser, no plug-in is required - it's already there. Macromedia publishedrepparttar 134794 specifications for SWF in April 1998. It is now an open source format for development by third parties. The SWF file format is being integrated into web design and graphic applications more and more, and it's becoming increasingly easier and faster for web designers and developers to learn and to use.

Still, some of us just don't haverepparttar 134795 necessary time to learn (orrepparttar 134796 money to invest) in these high-end applications. What to do?

A quick search online will bring up dozens of resource sites specializing in Flash and offering free ready-to-use SWF files for you to download and embed into your site. So take advantage of these generous offers and flash-up your site too.

But if you've never worked with these newer SWF files, you might encounter a few initial problems -- or be unaware of some interesting capabilities. Here's an explanation that will make it quick, simple, and painless.

The SWF or Flash needs two basic ingredients. First, you needrepparttar 134797 SWF file itself -- which containsrepparttar 134798 animation and any sounds, all in one easy file. For our brief explanation here, let's call this file "super.swf".

Second, you needrepparttar 134799 HTML script to place in your web page. The HTML script contains simple instructions (called parameters), and executesrepparttar 134800 SWF file inrepparttar 134801 area of your web document where you insertrepparttar 134802 script -- kind of like a Java Applet, but that's where any similarity ends.

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