People won't buy from you until they're confident you will deliver exactly what they expect to get. You can help them develop that confidence by making certain every claim you make about your product or service is fully believable.
Here are 3 ways you can increase your believability with prospects -- and generate more sales. All 3 work for any business. And you can use them with any marketing method including Internet.
Testimonials from satisfied customers are powerful selling tools. They establish your believability because they prove you already delivered what you promised to other customers.
The most effective testimonials describe a specific result your customer enjoyed by using your product or service. For example, "In just 2 weeks I lost 9 pounds, felt years younger and still enjoyed all my favorite foods".
TIP: Get permission to use your customers' names and addresses with their testimonials. Personal testimonials from real people are more believable than anonymous testimonials.
You can also increase your believability by converting general statements into specific descriptions. "It's fast, easy and inexpensive" may accurately describe your product or service. But a specific description of how fast, how easy and how inexpensive is more believable.
Also, try to avoid using round numbers (10, 25, 40, etc.) in your claims. Instead, reduce them to specific odd numbers with fractions or decimals. Here's why...
Which of following 2 statements sounds more authentic to you?
1. Our clients average 30 percent more sales. 2. Our clients average 27.7 percent more sales.