INCREASE INTERNET SALES WITH FREE TRIALSWritten by Patrick OBrien
If you're selling a product or service on Internet, one of best ways to increase your sales is by offering a free trial also known as a teaser, demo or limited version. By enabling your potential customers to review your product and providing them with an easy ordering process, you can increase your sales immensely. Free trials are not exclusive to software programs. There are many ways you can offer a free trial no matter what product or service you're offering. For example, if you've written a book, consider offering it in an electronic version; better known as an eBook. You can include your entire book within eBook and choose to lock out certain chapters. In order for your potential customer to gain access to these chapters they will be required to purchase full version. You can include an order form and instantly take orders, right through your free trial Ebook. When you receive an order, you simply send your customer a predefined user ID and password that you set up when you create it. The key to using a free trial version is to offer your product for download from your web site and allow it to be freely distributed. Provide some valuable free information, but save your most important information for unlocked version. Make your locked chapters sound very intriguing and create curiosity. Tell your potential customers what they will receive by purchasing full version, provide a complete list of all benefits, and provide them with an easy ordering process.
Increase Your Follow On SalesWritten by Tony L. Callahan
You might ask, "What is a follow on sale?" A follow on sale is sale of any product or service that comes as a direct result of a previous sale. An example of this type of sale would be selling an upgrade to a an existing software product As we have discussed in other articles, there are companies out there making much more money from follow on sales than from original sales. We have also discussed some specific strategies for increasing your follow on sales, strategies such as: mentioning your complimentary products on thank you page that should follow your order page, giveaways, free training courses, e-zine subscriptions, and mailing lists. All of strategies mentioned above are excellent ways to increase your follow on sales but they are not only techniques you should be employing. I have also found following methods to be very successful. 1. If you ship a physical product, include sales and order information for your complimentary products. At minimum include a picture (preferably full color) of your product and a URL that customer may visit to get information or order product. A toll free number is a great item to include here. Also include a postcard for customer who does not have ready access to Internet. 2. If your product is electronic, like software or an e-book, include an ad for your additional products. This option should be used with caution, people do not like to be nagged by products they paid for. Have ad come up only first time product is used or have a disable button on pop up. 3. Establish a "private" area of your web site and grant access, for free, to any customer purchasing your products.