Written by Bob McElwain

Say you're at a party. One of those Hollywood extravaganzas. Four hundred people wandering contentedly about a five acre estate complete with mansion, guest houses, and pools.

Joe,repparttar fellow you're talking with, says, "Here's a guy you should meet." As you approach, you noticerepparttar 134817 Gucci shoes and Armani suit right off.

"Hi, Jeffery," Joe says. Asrepparttar 134818 man turns, Joe continues. "Want you to meet Bill Cathers."

The handshake is firm. The smile is gracious and it somehow shows in his eyes. You clearly have his full attention.

Joe has wandered off as you chat. "Have you a card?" Jeffery asks, offering one of his own.

"Sure," you say as you hand him one, taking his.

As if from nowhere, Jeffery tenders a hundred dollar bill. "It's yours for ten bucks," he says with a mischievous grin.

You hesitate, more intrigued than skeptical. Then you fish a ten dollar bill from your wallet and swap it forrepparttar 134819 hundred.

"Got it yet?" Jeffery asks with that grin locked in.

You shake your head, grinning back, wondering why you are doing so.

"I just want to give you a call tomorrow. Deal?"

"Sure," you reply, still grinning, as Jeffery turns away to speak to another man.

Another Case

It's growing darker byrepparttar 134820 minute and you're in a part of town in which you know you shouldn't be. As you hurry downrepparttar 134821 sidewalk, an old man lurches into your path. All you notice of him isrepparttar 134822 ragged, torn and tattered coat that seems about to shred and fall torepparttar 134823 ground. He smells awful. And his eyes don't seek yours.

"Ya can have it for a ten spot," he mumbles, extending a hundred dollar bill.

Without breaking stride you step aroundrepparttar 134824 old man and continue hurriedly downrepparttar 134825 street.

Okay, Image Is Not Everything.

4 Tips to a More Visitor-Friendly Website

Written by Angela Wu

I remember my very first website. I thought it wasrepparttar most amazing thing ever created; it had Flash, Javascript, an animated graphic I designed all on my own, plus various bits of 'artwork' placed at strategic locations throughoutrepparttar 134816 site. Plus it used frames, something I thought would ease navigation for my visitors. What an astonishing display of talent!

Now when I look back on that first website, I'm forced to come to an inescapable conclusion:

It sucked.

You see, like so many beginners, I had succumbed torepparttar 134817 lure of 'technology'. Instead of designing my site according to what my *visitors* wanted, I designed it around what *I* wanted to show off.

Don't make these common website blunders! Visitors come to your site for a reason - make it easy for them to get what they want. Here are a few tips ...

__1. Don't Use Flash Frivolously.

Flash movies are allrepparttar 134818 rage these days. Sure, it's new and cool and can do all sorts of neat things - but just because you CAN use it doesn't mean you SHOULD.

This is particularly true of content-rich websites. Visitors come to your site looking for information, not for an in-your-face Flash movie. Annoy them and it only takes a simple click ofrepparttar 134819 mouse before they're gone forever.

Flash requires users to download a plug-in, if they don't already have it. It can chew up your machine's resources and make it darn near impossible to get out - even a 'Skip Intro' link is hard to click on if your computer is too involved with Flash! And it takes too long to load. Not everyone has a high-speed modem!

Of course there are legitimate reasons to use Flash. For example, graphic artists or web designers who sell their Flash talents will want to showcase it. If you use it make sure you give peoplerepparttar 134820 OPTION of viewing it or not. A couple of suggestions are:

* Put two links on your entry page: one to viewrepparttar 134821 site using Flash,repparttar 134822 other to view it without Flash.

* Move your Flash movies deeper within your site. If your visitor wants to view them, they can simply click on a link.

__2. Use Graphics Sparingly.

The *right* picture can say a thousand words. But don't use graphics forrepparttar 134823 sake of using them; unless they convey something specific and relevant to your site then you might as well leave them off.

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