At its recently opened store in North London 5 people ended up detained in hospital due to being crushed by crowds eager to purchase special offer bargains at midnight. Local roads were blocked and thousands turned up to take advantage of bargains in what turned into a fiasco after store had to close after just 30 minutes.

Just what is it about IKEA that turns people into greedy, argumentative and selfish individuals? The answer lies within very structure of every IKEA store. Firstly, IKEA is so popular it is almost always going to be busy – unless you get up early on a Sunday morning – and even then there is no guarantee!

Lets take you through process of a shopping trip to Wonderland fantasy world of IKEA.

1.Get up early in morning and drive to IKEA before it opens in an attempt to beat rush. Traffic is not as heavy as last time you visited but you are stuck in a queue for over 20 minutes.

2.The store opens and crowds rush in, making straight for little yellow bags they then hustle and jostle for stairs. Now you are stuck in a moving throng of human bodies as you are forced to wind your way through every single department of IKEA when all you really wanted to do was visit kitchen area. To compensate you nick a couple of their diddy little pencils for kids.

3.The restaurant is already full, some people have found they need a break already and are busy feeding their faces in equivalent of a motorway café for IKEA cult members. This is where you start swearing under your breath and personally promise that you will never visit IKEA again. Slightly rattled now, you begin to move through furniture area with its neatly arranged in near perfect rows of organised clutter which is calling out to you for special attention. It is almost as if some form of subliminal messaging has taken over your mind as you imagine your bedroom transformed and adorned in IKEA glory.

4.Finally you make it to kitchen area with its OGLAs and INGO’s from BJORKUDDEN. You realise situation is worse than you thought it was. You are now being brainwashed into learning Swedish. Why can’t a shelf be called a shelf and a chair be called a chair for goodness sake.

5.An hour later you are nearing check out queue. You came in for some kitchenware but you are now struggling with a flat pack JOKK, a LEKSVIK and some dodgy looking ENETRI. Your confused? You should be. After what seems like an age you finally make it past check out. Hurrah, a sigh of relief and a sinking feeling as you spot Hot Dog stand. You have to stop at Hot Dog stand. It’s not an option.

But, that was a long time ago, and, as you can imagine, I finally learned to walk, just like most people, just like you.

Maybe you´re asking yourself what does this have to do with owning a home based business or an online business?

Well, a lot!

Many people who are trying to start or run their businesses have same problem. They aren't walking forward. They're heading in a another direction, maybe backward, maybe sideways. Or they aren't even moving.., ever felt that way?

Why do we feel that way?

Here are a couple of reasons:

Too much information and too many problems - all at once.

---- How can you handle information overload?

---- How can you move past those obstacles?

Stop and think about yourself for a second. When you were learning to walk, how did you deal with all that falling down? Why can you walk today?

The reason is that you had something inside you called -

Perseverance, and something more, called - Consistency

Even if you don´t remember it, you had a reason to persevere and to be consistent, and that was because of your target. You had a goal that burned inside you. And that was...

Learning to walk!