I'm getting real Tired Of Seeing The "F" WordWritten by jim Peters
Yup, it seems wherever I go nowadays that's all I see "F" this, "F" that. I'm getting real sick and tired of seeing it.Especially when it's not truth, which is 99% of time. Yes, it's over used to point that it has totally lost meaning we used to ascribe to it. I remember, and it hasn't been that long ago, that when someone used "F" word you could count on it meaning just one thing. FREE!! And, exactly what did you think I was talking about? You must know what I mean. You see it hundreds of times per day. You may even be promoting this way yourself. Ok, here's pitch: "Free e-book containing all answers to universe. Articles By such renowned figures as, Pope John, Buddha, Paul Bunion, and of course ever popular Whosis. This FREE E-book isn't available anywhere else in known universe. (The word "known" added per our legal advisor. It's our opinion this FREE e- book is unavailable in entire universe, known or otherwise) Get your TOTALLY FREE copy now! Click here!!!"
| | How to Become Invaluable to the News MediaWritten by Rusty Cawley
All news reporters need third-party experts to help them explain issues, events and ideas to their audiences. A truly valuable expert is hard to find.Here’s how to become one and thus raise your value with reporters. A reporter seeks four basic qualities from a third-party expert. To succeed, you must master all four. First, be informed. This is more than being educated. You must keep abreast of changes in your field of expertise by reading top periodicals in your line. Know what is happening. Stay on top of news. If reporter knows more than you do, then reporter will not consider you an expert. Second, be reliable. When phone call comes from news media, respond immediately. Tell your staff that responding to media is top priority. You should move heaven and earth to respond right now. Reporters call on deadline. They cannot wait for you. You must call back immediately. If you fail, odds are reporter will not bother to call you again. Third, be interesting. You must be different. If you offer same old stuff that reporter can get anywhere, then you aren’t worth calling again. But if you consistently offer a point of view that is slightly askew from norm, you enhance reporter’s story. And that means you will get called again and again, not only by that reporter, but by reporters who read that story in print or online. If you want an example, study architect Rem Koolhaus. He has build his career by being an active iconoclast. You don’t have to go as far as Koolhaus, but it wouldn’t hurt at all.
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