I've changed careers and I'm now an Internet marketing guru. I've got all right tools in my bag... I've written an eBook, I have a direct response web site AND my very own opt-in newsletter. I've also joined some great affiliate programs. In short, I know what I'm doing and I can teach others to do same. All I have to do is sit back and watch money roll in. I'm excited!

I'll just check my hit counter for today. Hang on, there must be a zero missing... they must mean 50 hits not 5. And how many eBook sales today? Only one. That's odd - I've got some great testimonials for eBook and I've told loads of people about it. And only $40 in affiliate sales so far today. The affiliate programs are for some of best Internet marketing products you can find. What's going wrong?

1. I'm more excited than most of my potential customers. 2. There aren't enough of them.

Having great products and a great web site is about as much use as a chocolate fireguard if I don't have traffic. It's a bit like me opening a McDonald's halfway up Mount Everest; however good my burgers are, I won't get many customers.

By following this simple rule, you can develop a whole new sales strategy and increase your sales. In some cases this can actually save you from deep dark pit of failed business. If you want to make it in real business world you better know these 10 important keys of "Customer Nature".

1) Why are most of us here? That's right, we're here to make money on internet. PEOPLE WANT TO MAKE MONEY! Does your product offer them a way to make their money back?

2) WE HAVE THE LOWEST PRICE OR YOU MONEY BACK! How many time have you seen this? A million, two million? You know why? Because it works. People want to get or should I say "want to think that they're getting" lowest price on market. One of best approaches to this is "110%" Philosophy. Offer you customer a refund plus 10% if they find it cheaper. You will find (especially if it has to be shipped back, or if it's less than $50.00) that for small amount you lose on returns, you make much more on idea that you are rock bottom price. Most often, after customer has bought your product they won't want to go to bother if they do find a lower price. If you use this approach keep pricing at it's lowest possible market level.

3) Vanity, I would say this is probably more common traits of a customer. THEY WANT TO LOOK GOOD! In business, at home, out on town or in mirror. If it make your customer look better in appearance or image, you have gained more selling points.