I'm Sick and Tired of It!Written by Joe Bingham
Ok, this is basically just a ranting gripe session, so if you don't want to hear it please run and hide.Now that you've been warned, however, I am absolutely sick and tired of people thinking I'm lazy and worthless just because I don't get up at same time they do. Take last night for example. I was up until after 3 a.m. working online. That's typical for me. In fact, I often don't go to bed until 4 a.m. or so. I find it easier to work at night because kids are asleep, there are less distractions, it's quiet, and I can concentrate and get more done. About 8:30 this morning, a phone call came in and apparently it was obvious that I had just woke up. The person had a very rude tone of voice and obviously looked down on me because I had still been in bed. Well, excuse me, lady, for sleeping a whole 5 and a half hours all at once! Should I call you at 4 in morning after you've only been in bed for 5 hours and get on your case about it?! Oh, I can't, you don't sleep at your office like I do, huh? You go home where no one can bother you and only worry about work at certain hours. Wow! What a concept! Because my hours are different than yours, however, I don't get that privilege? Instead you look down on me because I sleep during traditional work time? Well, excuse me for not being a mindless robot content with a regular job, regular life, and approval of masses. I have my own goals, dreams, and ideas lady, and they don't include you or your opinions! Besides which, there have been plenty of days I got up at 4:30 a.m. to work also. I conform my schedule to what else is going on in my life and what I need to get done.
| | Creativity Is The Key To Marketing That SellsWritten by Kahlia Hannah
By time I graduated from college, I had gone through enough classes and internships to gain a better perspective on world of marketing. I even started seeing a relationship between ordinary, non-marketing related information, and began using those ideas to develop my marketing plans.In Aristotle's Ethics, great philosopher ponders depths of human nature and concludes that we, as humans, naturally desire what is good. Of course, with this desire comes what Aristotle believes is "highest faculty" of humans-- that we have ability to reason. Let's say that your prospective customer sits down to a cup of coffee and morning paper, and comes across your ad on third page of business section. He does have an interest in whatever it is you are selling, but he knows that there are plenty of manufacturers of this particular product. According to Aristotle's philosophy, your prospect would naturally want best manufacturer's product, and he will then go through certain degrees of reasoning before he concludes where he will take his business. If you want your prospect to even notice your ad, first thing to do is tap into your creative flow. There is a simple plan that can be followed to ensure that you will find a creative strategy that is right for you. Pretend you have a business that makes tortilla chips. Figure out purpose of your commercial and who your target audience will be: The purpose of Tiny Tortilla's Chips is to convince a target audience, women between ages of 18 and 45, that Tiny's Fat Free Baked Tortilla Chips are best tasting, healthiest tortilla chips on market. (This is purpose of your creative message.) This will be accomplished by showing random blind fold taste tests throughout malls in America. (This is how you will achieve your purpose.) The tone of commercial will be enthusiastic, happy, and fun. (This hints at personality of actual product.)
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