I'm Not Sexy

Written by Carmen Maranon


I'm not talking about my appearance, attitude, or state of mind. So, please don't e-mail me asking to expand on those things. I'm talking about my method in teaching my clients how to build and promote their online business.

Uhhh... what?

Look at some of your favorite marketing sites... those you've bookmarked becauserepparttar writer ofrepparttar 120458 ad promised to teach you how to become successful.

"I'll show you how to increaserepparttar 120459 number of your opt-in subscribers without paying for leads, using worthless free services, ad swaps, etc."

"Get more traffic to your site quickly with my super duper 1-2-punch method that's easy enough for even my legally blind, 91 year old grandmother to pull off!"

"Learn how to whip up sizzling ad copy that will increase your sales and have visitors begging you for more!"

You read over these magic pages with drool sliding down your chin, and excitement in your heart. You whisper under your breath, "This is definitelyrepparttar 120460 solution to boost profit for my business!".

You downloadrepparttar 120461 material (or accessrepparttar 120462 membership site) and as soon as you get your burning eyeballs onrepparttar 120463 product, you shout in anger, "This is a scam! I'm not getting what I thought I was getting. I better get my money back!".

(Maybe you're not all that dramatic and just quietly feel like you keep seeingrepparttar 120464 same old information that's not exactly for you...)

Sound familiar?

PEOPLE... these sales letters are *NOT* lying to you!

* You CAN increase your subscribers for free. * You CAN get more traffic to your site quickly and easily. * You CAN write copy that will greatly increase your sales.

Yes, You Can!

"But, but, but... those ebooks and courses say I have to: write articles to show potential customers I really know what I'm talking about... team up with other webmasters... practice writing copy by rewriting an already proven copy on paper by hand... put subscription boxes and pop-ups on my sites... Conduct a split-test for all my marketing material... research my market... participate in forums..."

Why, you are absolutely correct!

It ain't sexy, is it?

That's because you were hoping that...

Revealed insiderepparttar 120465 product isrepparttar 120466 address to a secret website where hundreds of thousands of people gather and wait for you to find them so they can all subscribe to your newsletter and make you a millionaire.

10 Tips to Use Giveaways Effectively

Written by Susan Friedmann


Walk around any trade or consumer show and you will be able to collect a bag full of advertising specialties, or giveaway items all designed to promote. But look a little more closely. How many really do an effective job? How clearly do they get a message across? Isrepparttar message sufficiently visible? Isrepparttar 120457 giveaway useful or unique enough that you would want to keep and use it? All these questions, and more, need to be considered before jumping intorepparttar 120458 giveaway game. Everyone enjoys receiving a gift, even if it is "just a little something." Gift giving creates a favorable impression. It can build goodwill, be an incentive, communicate a message and create awareness. When thinking about advertising specialties for your next show, considerrepparttar 120459 following ten questions: 1. What do you want to achieve by giving away a premium item? Your giveaway items should be designed to increase your memorability, communicate, motivate, promote or increase recognition. It is important not only thatrepparttar 120460 message have an impact, but alsorepparttar 120461 premium itself. 2. How will you select your premium item? There is a multitude of different items you could consider as a premium. However, which one will best suit your purpose? To selectrepparttar 120462 right item, you need to decide your objective. Do you want it to enhance a theme; convey a specific message or educate your target audience? A clear purpose should help make your selection process easier. A promotional specialist can also help you make an effective selection. Remember that your company image is reflected in whatever you choose to give away. 3. Whom do you want to receive your premium? Having a clear objective for your premium item will also help you decide who should receive it. You may consider having different gifts for different types of visitors. You might have different quality gifts for your key customers, prospects and general passers by. 4. How does your giveaway tie into your marketing theme? Is there an item that naturally complements your marketing message? Haverepparttar 120463 message imprinted onrepparttar 120464 item and make sure that your company name, logo and phone number appear clearly. An important aspect of any gift is to remember who it was from long afterrepparttar 120465 fact. 5. What is your budget? The price range for premium items is enormous. Quality, quantity and special orders, all impactrepparttar 120466 price. Establish a budget as part of your exhibit marketing plan. Consider orderingrepparttar 120467 same item for several different shows. The greaterrepparttar 120468 quantity of your order,repparttar 120469 lowerrepparttar 120470 individual unit price.

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