I’ll Take Quality Over Quantity Every Time

Written by Kirk Bannerman

Inrepparttar early days of developing my home business, I went forrepparttar 117233 numbers instead of focusing on targeting prospects. It took me a while to appreciaterepparttar 117234 importance of targeting (quality) instead of just going forrepparttar 117235 big numbers (quantity).

For online marketing, it helps greatly to get your website in front of people who are actually looking forrepparttar 117236 product, service, or opportunity that you are offering. This refers torepparttar 117237 concept of marketing your sites to your target audience, rather than wasting your time, effort, and money on people who are not already interested in what you have to offer.

Be wary of “massive action” techniques in this era when many ISPs feel their hottest marketing theme isrepparttar 117238 blocking of incoming emails, which they decide their customers do not want to receive (they arerepparttar 117239 self appointed “information police”).

Many ofrepparttar 117240 sources of cheap, high volume leads supply you with leads that have absolutely no interest in your particular business (or product or service) and furthermore, have been put intorepparttar 117241 list in such a manner that can get you into trouble with your ISP because you are unwittingly spamming (many of these bulk lead lists are created by robots that crawlrepparttar 117242 Internet and harvest email addresses)repparttar 117243 recipients.

In order to be effective in promoting your particular proposition, whatever it is, you have to seek out your target market. This is as true online as it is offline. Just because you are able to reach huge numbers of people with your message onrepparttar 117244 Internet far more cheaply and quickly than you can offline, does this necessarily mean you should?

What’srepparttar 117245 point of devoting your time and energies to marketing to a massive group of people without first knowing whether they, as a group, have a general interest in what you are offering?

It is much more efficient and effective to first find out where your prospective customers congregate, and then target that congregation, than it is to use a shotgun approach and hope that one of your pellets will somehow find its target (you know…throw enough up againstrepparttar 117246 wall and something is bound to stick). You will find that by selectively targeting your prospects before marketing to them, your conversion ratio (the proportion of your target market that takes positive action and actually purchases your product or service) will be much higher thanrepparttar 117247 results you would otherwise achieve without first takingrepparttar 117248 time to target your prospects. Once again, quality wins out over quantity.


Written by Kirk Bannerman

I have helped a large number of people start up their own home based businesses usingrepparttar Internet. Over time, I have come to recognize two ofrepparttar 117232 most important factors for identifying people that should NOT start a home based business. If a prospective entrepreneur says something like…

“I’m broke and need to make some money…fast!”


“I want to start a home business, but I don’t want to spend anything on it until after I start earning some money.”

…it is certain that they have not “gotten real” and should not attempt to start a home business under either of those conditions. I refer to them asrepparttar 117233 “death sentences” for starting a home based business.

Almost equally important isrepparttar 117234 need to have realistic economic expectations when undertaking a home based business. There is no magic here, folks. A home based business provides many rewards such as working inrepparttar 117235 comfort of your own home, avoiding a stressful commute, being your own boss, setting your own hours, no dress code, etc., etc., but anyone that is also expecting “instant riches” is sadly mistaken.

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