In September, 1830
Right Honorable William Huskisson, M.P., a fast-rising English politician, turned up at
opening of
Manchester Railroad, to see The Future. Somehow, a man who many thought would end up Prime Minister, couldn't figure out how to get off
track, so that when
first train started towards him -- he stood there and got run over, thereby becoming
first well-known person to succumb to
dawning Railway Age.
Predictably there was an uproar with hotter heads feeling sure that banning railroads was
only solution to such fatalities. The fact that Huskisson was notoriously near-sighted was lost sight of. The fact that
casualty was himself responsible for
result wasn't nearly as good copy as calling for a ban on
hottest transportation development of
19th century.
Hmmm. It all looks familiar to me, as daily more members of
Chicken Little League cackle to high heaven that
e-commerce sky is falling.
My, my how they cluck. But you know, two centuries from now
Internet will still be here, working its wonders, just as (the last time I checked) there were trains.
The real issue is keeping your head while all about you people are losing theirs. Hence these recommendations on how you can profit in
current uncertain Web environment and position yourself for
absolutely certain future profit to come.
Recommendation #1: You're Going To Have To Work Hard To Achieve Online Success
Far too many people on
Internet still have
crazy idea that success online is inevitable, effortless, thoughtless, casual. It's not. Far from it. Because
Internet is a new environment, it demands extra attention and more work than you'd have to perform if, say, you opened a standard retail shop.
Thus, you must make how to succeed online a subject of continual study. The 'net is still, after all, to a considerable degree a trial and error environment. That's good for people who like to use their wits to solve problems; not so good for people whose goal is to perfect their skills as Couch Potatoes.
The people who will succeed in
next phase will be, to a person, energetic go-getters, thinkers, and experimenters. The Internet is a gigantic laboratory, where millions of people are trying this and that. The people who approach
task as WORK and not a day in
park, are
ones who stand
best chance of success.
Frankly, I'm appaled by
habits of most Internet "marketers" and "business people." Probably because such well-publicized success came to a few online marketers so early (usually through inflated stock prices),
idea took root that all you had to do was turn-up to grab your own brass ring.
This comfortable idea, so in tune with
prevailing "Take it easy" culture that most people find so appealing, is slow to die. But if YOU want success, you've got to kill it, root and branch. Can you do it?
Recommendation #2: Get The Tools You Need
The sad fact is that millions of people are trying to profit online without having
tools they need to do so. It's nuts! These tools include
* your own domain, so you have your own property to develop * a listserver, so you can send unlimited non-spam email to your prospects, customers and subscribers * a sales manager, so you can follow up all your leads personally, automatically * professional website design * guaranteed traffic devices.
Without these absolutely must-have elements, you're toast.
Take a look at
tools you're working with now. Have you got each and one of
ones you need? Or are you just fooling yourself? The people who make it to
next phase of online profit will have these tools, no ifs, ands, or buts. The ones who don't will get
Huskisson Award for worst response to new technology.
Recommendation #3: Focus On Value
As I've said often enough, lots of what people are trying to profit from online is stuff nobody will ever need. In a word, they're trying to get rich selling junk. Friend, it ain't gonna happen.
If you want to make money online, you must offer VALUE online. Do you?
Now I realize that people have an unlimited ability to delude themselves about what they're doing, so it may take you a while to be honest with yourself about what you're selling. But PLEASE try!
Ask yourself these key questions:
* Do people really need what you're selling? * Is
price fair? * Can they get it elsewhere for less? * Are you offering VALUE, or are you just trying to make a big score off junk, so you can loll on a beach somewhere? Caveat emptor!