Human Tactic Advertising? It’s Free and It Works!Written by Gloria Cohen
You’re probably wondering what heck I’m referring to when I say “Human Tactic Advertising?” Let’s face it, just having a site on web does not guarantee that people will find it, even if it’s filled with great content and products. You want people to find your site among millions of others that are out there, but how can we use various proven techniques of advertising to reach our visitors and offer a ‘human’ connection that general advertising can’t offer? What many website owners or members who participate in live discussion forums, tell-a-friend programs, offer article feedbacks, or write reviews as well as rate websites they come across, all these are great ways to get your website noticed. Take some time going online, check out sites are successful and you won’t be surprised that good ones out there are ones participating in ‘human’ factor form of advertising. By participating in forums, write reviews, rate websites and drop feedbacks on articles that you’ve read are great ways to get visibility for your site. Not sure what all those things mean? Read on to get simple definitions of what all those ‘human’ forms of adverting can do for your small business. Message Boards Much like mailing lists, message boards and chat rooms are a great way to network with people. Most message boards allow you to include a link to your site. It is strongly suggested that you visit sites related to yours and answer questions on their message boards. Being helpful can go a long way on web and people will remember you and your site if you offered something that was of value or helpful to them. Web Rings Web rings are just what they sound like—rings on web. Each site links to next or previous member site in ring. Member web sites have banded together to form their sites into linked circles. The purpose of that is to allow more visitors to reach them quickly and easily. What a great way to increase traffic to your site. Most people place web ring code on their main page so that users can see it and may opt to participate in a web ring if appeals to them. Tell-A-Friend Good information, articles or content will get people inclined to tell their friends about it. The tell-a-friend program allows a visitor to enter a friend’s email address into a form. When visitor clicks ‘submit’ button, a message about your site is automatically sent to that friend. This is a smart way to attract visitors to your site that you wouldn’t otherwise be able to reach. Drop Article Feedbacks Many websites and website owners want users to offer feedback about articles or content provided by them. It allows users to offer input or suggestions or even give a good testimonial about what you have to offer. This tactic allows other users to read what others have to say about you, which may help them make decision to purchase something from you. More importantly website owners really care about what others have to say and more often than not, will take users suggestions and feedback to make necessary changes for better.
| | 35 Quick Tips for Writing A Press ReleaseWritten by Catherine Franz
35 Quick Tips for Writing A Press ReleaseLayout 1. 1-2 pages in length. 2. Double-space. 3. 1.5 to 2 inch margins. 4. Use company stationary with logo and slogan. 5. Avoid bright or dark-colored paper. 6. Center "News Release" at top. 7. Place a "release date" under "News Release". 8. On second page, type "page 2". 9. Use company stationary with logo and slogan on page 2. 10. Leave out "release after" date on second page, all else should be same. 11. At end of press release, type "-30-" or "# # #". 12. Include both black & white, color, and a variety of font sizes (but no more than four). Format 13. Inverted pyramid (biggest point or major message first). 14. Straight to point at beginning. 15. First and second paragraphs devoted to your main message. 16. Secondary information comes AFTER main message. 17. No pussyfooting around, be clear up front, at very beginning. 18. Don't go on and on. 19. In third section, establish a connection with you. 20. Use a problem/solution format. 21. Comparing and contrasting ideas can be inside problem/solution format. 22. Be careful of your facts, spelling and grammar 23. Only one news release per e-mail or envelope.
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