Search engine optimization is something that nobody with an online presence can afford to ignore.
The main reason for this emerges from fact that well over 75 per cent of traffic that any website receives will usually come from search engines. Like it or not, search engines are still favorite method used by most in seeking for information and web.
Research has also clearly shown that most people rarely go beyond first two pages of search results. What this means is that your raking, or order in which you appear in most search engine popular searches will make a huge difference in traffic that you end up receiving at your website or blog.
This is where search engine optimization comes in. It is simply doing various things to ensure that your website or blog features as high up as possible in search engine results in your particular area of interest.
The other important aspect that most people forget is that search engines themselves are in competition with other search engines to provide most detailed and informative content in all searches that are done at their sites. Everything search engines do in determining rankings are driven by their desire to better other competing search engines.
Understanding this motivation in search engines is important because quite often search engines have been portrayed as having taken decisions that are not understandable and which may appear not to make any sense to those whose search engine rankings drop suddenly and seemingly without any warning.