The biggest single factor in success of your postcard mailings is who you send your postcards to.

You need a list of people or businesses to send your postcard offer to.

This can be a list of existing customers or prospects who have inquired as a result of any of your marketing efforts or a list which you purchase.

The list must contain names of people who are likely to be interested in benefits of your products or services. If you send a postcard offering a free 6 pack of beer with purchase of 2 large pizzas to a list of purchasers of a "pay-per-view" boxing match (a list which you purchased from your local cable TV company), you are more likely to get a big response than if you sent same offer to a list of ladies auxiliary bridge club. This concept is known as targeting.

You either have a list (existing from your own records or records of a person or business willing to cooperate with you by letting you use list), buy a list (of people who are likely to be interested in your product or service because they have purchased a related product or service, such as a magazine subscription on a topic related to your product or service), or a list can be compiled using characteristics about your target market. When You Don't Pay Enough Attention To Your List:

When you don't pay enough attention to list you select to mail to, you get a list which is poorly "targeted". This means people on it are not likely to be interested in your products and services. A "good list" is a list which is a good match for interest in your products and services. A "bad list" is a list which is a bad match for interest in your products and services.

The answer is postcards sent by direct mail. You can get your message to a targeted group of prospects or to your existing customers for a cost of about 25 to 30 cents each including postage. You can actually send someone a postcard every 30 days for only $3 a year. Postcards Work.

You can generate leads, create sales, ask prospects to give you a try or convince existing customers to buy more or buy more often. Postcards Work. What are 2 biggest secrets of marketing with postcards?

1.Regular, repeated mailings are way to create big predictable results. When you mail every 30 days for a year you will cause a dramatic growth in your business. People respond to repetition. If you are a parent you know how hard it is to refuse repeated requests for a cookie or a desperately wanted toy. If you are not a parent, I'm sure you remember asking, even begging for a toy, treat or permission to stay up past your bedtime until your parents finally gave in. Your customers and prospective customers are similar. They need to be asked repeatedly too. Postcards Work. 2.There are really only 4 reasons people don't buy your products and services. Look at your own buying behavior and see for yourself if you believe me when I tell you these 4 apply to you too. a) No need.

When people don't buy from you, it's because they don't want what you are offering. They may need what you are offering and not know or acknowledge that need, but bottom line is they don't want it. Save lots of time, effort and money by targeting your postcard mailings to groups of people who have demonstrated they want your product or service or one's similar to yours and then mail to them. Follow at least this one piece of advice and become more profitable immediately.

Examples of those who have demonstrated they want your products and services are:

1.your own customers, 2.your competitor's customers and

3.people who have bought products and services which your products and services supplement or complement.

Target your marketing. Promote your business exclusively to people likely to have a strong desire for benefits provided by your product or service.

Postcards Work.

b) No money.

Businesses and consumers don't usually avoid purchases because they don't have or can't get money necessary to purchase. They usually don't buy because they decide buying something else is more important to them (like food).