The web is a most versatile and often misused medium for direct marketing. In this email, I will share tips and techniques to make web a major advertising tool for your sales and marketing efforts.
Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use web to get sales in lots of exciting ways which are dependant on technology that’s available at time.
Almost everyone is just too busy running their businesses to take time or to give advertising much thought. This is just crazy.
Whether you budget is £600 or £6000, I can show you how it’s done effectively time after time after time!
So here's what I do when I start working with clients and I would like to offer it to you as a gift now. Have a look at this list of ten great ways of marketing. I guarantee, that nearly all web site owners will not have every one of these simple methods in place right now.
Please pick at least two that you're either not doing, or not doing that well - and MAKE A DECISION to add them to your marketing mix in weeks ahead:
Direct Mail Internet Marketing Email Marketing Advertising Telephone Marketing Direct Sales Strategic Alliances Referral Systems PR Additional Products/Services
We will tackle these in order
Direct mail is often overused and badly done. It’s got a bad reputation over years, mainly due to spammers, used instead of telephone or by con artists seeking their next victim.
There are a lot of myths and nonsense about mailings. You may want to print this out, because in my continuing efforts to help you reach success – I am about to share secrets of direct mail - I’d be surprised if contents of this mail does not save you thousands of pounds over next 12 months.
By way, if you are totally new to Direct Mail - “It’s anything sent by post, sales letters, electronic mail or brochures etc”
I want to dispel some things about DM to you. “Direct Mail doesn’t work” . This ingenious conclusion is arrived at by fact that most people throw most of mail we get directly in bin - therefore thinking is that it's a waste of money. The truth is that 90 out of 100 people might throw your mailing in bin, but if 5 people look at it, 5 more read it and one of those 5 buys from you - you may well have a highly profitable mailing.
Last week I sent 400 emails to potential clients, and got 37 replies. That’s to say that 37 people actually read my mail, and I got exactly 9 new clients as a result.
Now what would happen if I doubled my mailings next week? I could expect from 800 mails, about 80 replies and maybe 20 sales!
And that’s easily doable by way, because I’ve done it. But saying that, your mailing may not work – it depends on what you say, pricing of your product and some products may just not be suited to an email campaign. It’s very much a numbers game, but one thing is certain, email is free!