We take a look at factors that will create a conducive atmosphere for a message in an autoresponder email to be read. I mean kind of stuff that will make an Eskimo order air conditioners.

Sequence Let entire text of autoresponder email flow like a story. Be sequential. For example, start talking about difficulties people face before you suggest a solution. If you are marketing twin-blade razors for example, you will have to talk about ineffectiveness of single blade razors first before you talk about effectiveness of twin models. This way, you are presenting issue logically to reader and before he gets to your main message, he understands limitation of a certain situation and need to improve it.

Killer headline According to research, every web visitor takes 5 seconds to decide whether a material is of value to him. Normally, headline tells it all. If you are unable to attract a reader through your headline in an autoresponder, it will be difficult or almost impossible to convince him later in body. The headline should be compelling enough for reader to want to read on. If you are selling lawn mowers to an affluent neighborhood, you may have it wrong if you wrote

Buy cheap lawn mowers and make great savings

The affluent does not need to save. It is middle and lower class that needs savings most. Top class neighborhoods are rich. It is not cost- effectiveness they want. They want something luxurious, durable or exquisite.

The following headline can serve your business better:

Triple-power, dual-purpose, exquisite, sleek mowers for busy executive.

Need To Give Your Business a Quick Lift?

Need a quick way to get more sales? Want a simple way of keeping in contact with your customers? Need a new lead generation tool? Take another look at postcard marketing.

A few years back, people predicted internet and e-mailing would rule marketing world. They forgot to factor spam and e-mail filters into mix. After a dip in direct mailing volume, postcard marketing is once again increasing in numbers.

This article invites you to see how postcard marketing can improve your bottom line. I will give you five reasons why this proven low-tech tool can make a difference in your business results. Don’t be fooled by simplicity of post card marketing!

1. Postcards work.

Why does postcard marketing work? It is direct response advertising. You can create a postcard by making an offer. You send it out. You will know immediately whether it is working if people come in and present postcard to you.

A postcard has all ingredients of good marketing. It’s concise and easy to read. It allows you to create incentives. It invites people to take action now.

In addition to these qualities, it is delivered every day. It’s reliable. The post office is a branch of US government. It’s not going away anytime soon.

2. Postcards are fast

It can take years to establish your business brand or image. A newspaper ad may take as many as 6-10 views before it sticks in reader’s mind. Postcard marketing is simplest form of direct mailing.

When you create a post card promotion, put a deadline on your offer. Send it out and see response. If it doesn’t work, try a different offering. You get an almost immediate response, especially if you ask customer to use postcard when they call or visit your business.

3. Postcards are low cost

Obviously, cost of a 1st class postcard stamp -- 23 cents -- is cheaper than a first class stamped envelope. But it is low cost for other reasons.

You have no envelopes to stuff.