This article contains a checklist to writing a press release. And it includes single most important ingredient of a press release, that will dramatically improve your chances of getting your news published.
Firstly, let me say straight away that I am *not* an expert at writing press releases. Over years, I have read and studied many articles on how to write a press release; I have then submitted my press release only to see them fail to get noticed by editors.
That's not to say that articles I read were poor - all offered good advice, but not in format I wanted: a simple checklist.
So I created my own checklist to help me write a press release. A do-able step-by-step guide to writing a press release that makes writing news release a straight-forward process.
And I was ready to write this article nine months ago, but something was missing from my press releases at time - a vital ingredient - and so my press releases were still not getting published.
I am only writing this article NOW simply because my last press release WAS published, in several UK computer magazines. I am only writing this article NOW because I now know what missing ingredient is to a successful press release (that gets published). It's simple, really, *and* obvious! (Read on!)
Note: I'm still not an expert when it comes to writing a press release - you'll find links to experts at bottom of this article - but I am much more confident that my press releases will get published now. And you can be confident too...
=> Press Release Checklist
o Step 1 - What's Your Story? o Step 2 - Think Like A Journalist o Step 3 - Mechanics Of Writing A Press Release o Step 4 - Example Layout Of A Press Release o Step 5 - Is Your Press Release Ready?
o The missing ingredient - K-I-S-S
o Appendix: Expert press release resources
So, what follows is advice distilled from many sources, organised in a way that allows you to follow basic steps of writing a press release. (And you can always find out more detailed information, should you need it, in Appendix!)
What also follows is vital ingredient missing from many how-to articles, that improve your chances of getting your news published...
=> Step 1 - What's Your Story?
1.1) Find your story, and develop it!
1.2) Position yourself as being different
1.3) Develop different angles
- holiday and event tie-in articles - tips, articles, advice - politically and socially important editorial tie-in articles - new, unique products, Internet innovations and developments - human interest angles - interpersonal relationships on difficult issues - unusual events, unique personal accomplishments, unusual creative ideas - humor and wisdom, fun and tragedy
Some suitable news-sources to aid your research: - http://news.bbc.co.uk - http://www.zdnet.com - http://www.backwash.com - http://www.moreover.com
=> Step 2 - Think Like A Journalist
2.1) What reasons would an editor want to publish your news (what benefits are there for them?) - is it relevant? - is it mildly interesting? - is it newsworthy?
2.2) Make main benefit headline - only purpose of your headline is to get attention of editor, to get him/her to read your release - write headlines from prospects point of view (use words YOU, NEW and/or How To in headline)
2.3) Remember subtext
2.4) Remember K-I-S-S (keep it simple stupid!) - write for scannability; write short, punchy paragraphs
2.5) Remember to answer: "Who? Why? What? Where? When? & How?"
2.6) Write press release so it can be put into a magazine, with just a few simple edits
=> Step 3 - Mechanics Of Writing A Press Release