How to write a press release AND get it published

Written by Steve Nash

=> Summary

This article contains a checklist to writing a press release. And it includesrepparttar single most important ingredient of a press release, that will dramatically improve your chances of getting your news published.

=> Introduction

Firstly, let me say straight away that I am *not* an expert at writing press releases. Overrepparttar 129781 years, I have read and studied many articles on how to write a press release; I have then submitted my press release only to see them fail to get noticed by editors.

That's not to say thatrepparttar 129782 articles I read were poor - all offered good advice, but not inrepparttar 129783 format I wanted: a simple checklist.

So I created my own checklist to help me write a press release. A do-able step-by-step guide to writing a press release that makes writingrepparttar 129784 news release a straight-forward process.

And I was ready to write this article nine months ago, but something was missing from my press releases atrepparttar 129785 time - a vital ingredient - and so my press releases were still not getting published.

I am only writing this article NOW simply because my last press release WAS published, in several UK computer magazines. I am only writing this article NOW because I now know whatrepparttar 129786 missing ingredient is to a successful press release (that gets published). It's simple, really, *and* obvious! (Read on!)

Note: I'm still not an expert when it comes to writing a press release - you'll find links to experts atrepparttar 129787 bottom of this article - but I am much more confident that my press releases will get published now. And you can be confident too...

=> Press Release Checklist

o Step 1 - What's Your Story? o Step 2 - Think Like A Journalist o Step 3 - Mechanics Of Writing A Press Release o Step 4 - Example Layout Of A Press Release o Step 5 - Is Your Press Release Ready?

o The missing ingredient - K-I-S-S

o Appendix: Expert press release resources

So, what follows is advice distilled from many sources, organised in a way that allows you to followrepparttar 129788 basic steps of writing a press release. (And you can always find out more detailed information, should you need it, inrepparttar 129789 Appendix!)

What also follows isrepparttar 129790 vital ingredient missing from many how-to articles, that improve your chances of getting your news published...

=> Step 1 - What's Your Story?

1.1) Find your story, and develop it!

1.2) Position yourself as being different

1.3) Develop different angles

- holiday and event tie-in articles - tips, articles, advice - politically and socially important editorial tie-in articles - new, unique products, Internet innovations and developments - human interest angles - interpersonal relationships on difficult issues - unusual events, unique personal accomplishments, unusual creative ideas - humor and wisdom, fun and tragedy

Some suitable news-sources to aid your research: - - - -

=> Step 2 - Think Like A Journalist

2.1) What reasons would an editor want to publish your news (what benefits are there for them?) - is it relevant? - is it mildly interesting? - is it newsworthy?

2.2) Makerepparttar 129791 main benefitrepparttar 129792 headline -repparttar 129793 only purpose of your headline is to getrepparttar 129794 attention ofrepparttar 129795 editor, to get him/her to read your release - write headlines from prospects point of view (userepparttar 129796 words YOU, NEW and/or How To in headline)

2.3) Rememberrepparttar 129797 subtext

2.4) Remember K-I-S-S (keep it simple stupid!) - write for scannability; write short, punchy paragraphs

2.5) Remember to answer: "Who? Why? What? Where? When? & How?"

2.6) Writerepparttar 129798 press release so it can be put into a magazine, with just a few simple edits

=> Step 3 - Mechanics Of Writing A Press Release


Written by Tim North

As a proofreader, I see many ofrepparttar same errors made again and again. Errors in your writing (be they in e-mail or in web site text) are more serious, I believe, than most people realize.

Why? Well,repparttar 129778 standard of your writing has always been important. Today, though, more than ever before, FIRST IMPRESSIONS COUNT. We are bombarded byrepparttar 129779 written word in its many forms -- books, pamphlets, magazines, signs, e-mail, web sites and many other media.

We are all suffering from information overload and are forced to find ways of screening out as much as we can. We thus tend to make quick decisions on what to read and what not to. First impressions increasingly determine what we read and what we don't, and poor writing leads to a poor first impression.

The following list of tips should help you to avoid some ofrepparttar 129780 most common slip-ups.

1. Capitals: Avoidrepparttar 129781 temptation to capitalize words inrepparttar 129782 middle of a sentence Just To Provide Emphasis Like This. If you want to be more emphatic consider using bold face, italics, color or larger text.

2. Commas: The most common use ofrepparttar 129783 comma is to join together short sentences to make a single longer sentence. We do this with one ofrepparttar 129784 following small joining words: and, or, but, yet, for, nor, or so. For example:

We have finishedrepparttar 129785 work, and we are looking forward torepparttar 129786 weekend.

Notice thatrepparttar 129787 two halves of this sentence could each be sentences in their own right. They thus need to be separated with a comma and joining word. Inrepparttar 129788 next example, though, we don't need a comma:

We have finishedrepparttar 129789 work and are looking forward torepparttar 129790 weekend.

The halves of that sentence could not stand alone, so no comma was used.

3. Ellipsis: The ellipsis is a series of three -- and ONLY THREE -- full stops used to mark missing words, an uncertain pause, or an abrupt interruption. Avoidrepparttar 129791 temptation to use six or seven dots -- it looks amateurish. For example, we write:

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