How to write Killer Classified Ad Copy

Written by David Bell

I'll never forget what my accountant said five years ago when he sawrepparttar ad I wrote for my services: "How many scotches did you drink before you wrote this?" He was kidding aboutrepparttar 135330 scotch. But he just couldn't believe anyone in their right mind would write such a bold and outrageous ad for their own writing, consulting and speaking services, as I had. Well, I spent $300 on that ad -- $200 to run it in a local trade association directory, and $100 to have it reprinted as a flyer. The following year, that $300 ad turned into $12,341 in new business for me. And $12,341 was just a tiny fraction of my total business that year. Why did I make so much money myself while there were so many thousands of "starving writers" inrepparttar 135331 world? The answer may surprise you. You see, it's not because I'm a better writer. It's not my schooling. Not my resume. Not any talent I was born with. It's all because I learned how to write "killer copy." How do you write killer copy? You start your killer copy with an emotion-packed opening statement that will getrepparttar 135332 attention of your reader. This opening statement may be: * a headline * an opening sentence * a subject line on an email *repparttar 135333 header on a Web page ... or for that matter,repparttar 135334 opening words in a telemarketing script, radio commercial, or TV spot. What's important is that you understand - your first words count for everything - because you must captivate peoples' imagination with those words in order to keep their attention. Here are examples of opening statements from actual successful marketing pieces: a) "Takerepparttar 135335 luxury vacation of your dreams at a reduced cost because of this special offer" (from a travel agency's letter to business owners.) b) "How to stop overwhelm before it stops you" (from a personal coach's ad aimed at stressed-out overachievers) c) "Why almost every financial statement in family court may not discloserepparttar 135336 full net worth ofrepparttar 135337 opposing spouse" (from an investigator's sales letter to divorce lawyers.) Then, after your emotion-packed opening statement, you just a) Make a promise b) Back it up with convincing proof and c) Ask for action Let's look at how you do each of those three techniques. 1. Make a promise. The letter about luxury vacations starts with these words: "Imagine taking your winter vacation knowing you aren't spending a penny more than you have to - secure that you have a team of travel experts making sure every little detail of your vacation goes smoothly. "Here's how you can have that vacation right now: Take advantage of an unusual promotion our company is doing. Let me explain." Pretty exciting, right? Even if you don't think so,repparttar 135338 people who gotrepparttar 135339 letter did - becauserepparttar 135340 letter produced an amazing $5 million in sales forrepparttar 135341 travel agency.

Why every articles-marketing campaign must build an opt-in email list

Written by Christopher Kyalo

I will be totally honest and admit that I started building up an opt-in email list with my first few articles almost by accident.

Afterrepparttar wonderful results I was getting receiving a regular flow of clients from doing what I enjoyed most - writing - I did not see any need for an opt-in email list. Especially in this day and age when most ISP filters will regularly block out most unfamiliar incoming email including email that you want, let alone advertising material from an opt-in list somebody has signed up for in a moment of excitement.

Then for some strange reason, one day, my regular stream of new clients suddenly slowed down to a trickle and then completely dried up. (it happens allrepparttar 135314 time onrepparttar 135315 net, especially if you do not have a high enough number of articles posted, but then almost as suddenly picks up again).

Since I had nothing else to do, I went to my auto responder and sent a short email to my small list of opt-in email addresses. I didn't expect much, expecting only bounces and undeliverable mail notifications. Which I inevitably got a few hours later.

But I was amazed because it was notrepparttar 135316 only thing I got for my efforts. Okay apart fromrepparttar 135317 bounces (they were so many) there were one or two people who asked to be removed from my list as a result of this sudden activity. But there were a number of positive emails, some of which resulted in new business. BINGO, I had discovered something new and valuable.

Actually you should make sure that you use your opt-in list for regular emails and marketing activity, but that isrepparttar 135318 topic of another article, mayberepparttar 135319 next one.

Online businesses have a lot in common withrepparttar 135320 old bricks and mortar enterprises that we have known for a longer time. In fact a good strategy for understanding how to succeed online is to figure outrepparttar 135321 online equivalent of an offline tip that guarantees success.

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