How to write Killer Classified Ad Copy

Written by David Bell


I'll never forget what my accountant said five years ago when he sawrepparttar ad I wrote for my services: "How many scotches did you drink before you wrote this?" He was kidding aboutrepparttar 135322 scotch. But he just couldn't believe anyone in their right mind would write such a bold and outrageous ad for their own writing, consulting and speaking services, as I had. Well, I spent $300 on that ad -- $200 to run it in a local trade association directory, and $100 to have it reprinted as a flyer. The following year, that $300 ad turned into $12,341 in new business for me. And $12,341 was just a tiny fraction of my total business that year. Why did I make so much money myself while there were so many thousands of "starving writers" inrepparttar 135323 world? The answer may surprise you. You see, it's not because I'm a better writer. It's not my schooling. Not my resume. Not any talent I was born with. It's all because I learned how to write "killer copy." How do you write killer copy? You start your killer copy with an emotion-packed opening statement that will getrepparttar 135324 attention of your reader. This opening statement may be: * a headline * an opening sentence * a subject line on an email *repparttar 135325 header on a Web page ... or for that matter,repparttar 135326 opening words in a telemarketing script, radio commercial, or TV spot. What's important is that you understand - your first words count for everything - because you must captivate peoples' imagination with those words in order to keep their attention. Here are examples of opening statements from actual successful marketing pieces: a) "Takerepparttar 135327 luxury vacation of your dreams at a reduced cost because of this special offer" (from a travel agency's letter to business owners.) b) "How to stop overwhelm before it stops you" (from a personal coach's ad aimed at stressed-out overachievers) c) "Why almost every financial statement in family court may not discloserepparttar 135328 full net worth ofrepparttar 135329 opposing spouse" (from an investigator's sales letter to divorce lawyers.) Then, after your emotion-packed opening statement, you just a) Make a promise b) Back it up with convincing proof and c) Ask for action Let's look at how you do each of those three techniques. 1. Make a promise. The letter about luxury vacations starts with these words: "Imagine taking your winter vacation knowing you aren't spending a penny more than you have to - secure that you have a team of travel experts making sure every little detail of your vacation goes smoothly. "Here's how you can have that vacation right now: Take advantage of an unusual promotion our company is doing. Let me explain." Pretty exciting, right? Even if you don't think so,repparttar 135330 people who gotrepparttar 135331 letter did - becauserepparttar 135332 letter produced an amazing $5 million in sales forrepparttar 135333 travel agency.

How To Be 100% Sure That Your New Product Is A Winner

Written by Nick James


Copyright 2005 Nick James

Yes folks, there is a way of making absolutely certain-sure that you have developed a winning product.

Do you want to know how to do this? You do?

Well, it's quite simple: You allowrepparttar punters to tell you whether or not they want your product.

I am being deadly serious here when I tell you thatrepparttar 135308 only certain way to be sure is to test your product in a suitable, email broadcast, newspaper ad or direct mail campaign.

The punters will pretty soon tell you whether or not they want to buy or not. Either you will get lots of orders, or you will just about break-even, or you will hardly get any orders at all. You just wont know until you test!

Now, do you want to knowrepparttar 135309 single most powerful piece of information inrepparttar 135310 product development and/or direct marketing business? This information is worth more than everything I have previously told you, put together.

It is this: Believerepparttar 135311 punters - not yourself.

There. I never thought I'd tell anyone not to believe in themselves... But in this particular instance, you must put all of your faith inrepparttar 135312 punters. It doesn't matter how much of a 'pet' your product is. It doesn't matter how much your old mum and your friends tell you it's a GREAT product. It is wholly irrelevant that you have seen scores of adverts for similar products at a higher price. - Ifrepparttar 135313 punters don't respond to your advert, then you must drop that product and move straight on torepparttar 135314 next one.

The only exception to this is if you have a modest response, and you think you made a slight mistake... (say by going in completelyrepparttar 135315 wrong paper, or 5 too expensive, etc.). In this case, it might be worth testing again. If this second attempt also fails, then droprepparttar 135316 product immediately.

Don't try and second-guessrepparttar 135317 punters.

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