How to work with your graphic designerWritten by Marsha Maung
As a graphic designer, I can tell you something right here, right now, right off bat without blinking….the graphic design process is a pain in butt. From graphic designer point of view, here’s what it looks like.1.Client meets graphic designer to discuss elaborate plans to market, advertise or promote their products. Potentially, there’s a chance that client wants (needs) graphic designer to ‘revamp’ whole image and identity of client company. Client gets all hyped up about potential mullah that will roll into their bank account. Graphic Designer hyperventilates and salivates at imagined amount on invoice 2.Graphic Designer proposes some concepts and ideas. Client says that it’s not EXACTLY what they had in mind and asks graphic designer to come up with more ideas. For graphic designer, this is like being handed a really enormous machine gun to just shoot around in dark, hoping to hit target on dot, you get what I mean? 3.The process gets dragged on. Graphic designer gets frustrated because client is not able to dispense of his idea because he doesn’t KNOW what he wants but knows it only when he sees it. 4.Client consults other people in company and a whole bunch of people gets thrown into picture with their own ideas and proposals. 5.Graphic designer and client sit down in a limp heap of entangled flesh, not knowing what to do now because months have been wasted testing and trying. Now, we start all over again….. Knowing what you want right from start is important. If you have no idea what it is that you want to achieve with your new marketing stuff, sit down with your staff BEFORE you get graphic designer to do any work. Now, this is a very important point, so, let me say it again….CONSULT WITH YOUR PEOPLE BEFORE YOU GET YOUR GRAPHIC DESIGNER TO DO ANY WORK!
| | The Marketability of BrochuresWritten by Mart Gil Abareta
Brochures are generally used to give clients or customer some necessary information regarding products, services or events of a business or company. They can describe benefits in buying something from a company and can also present pictures for better understanding. Similar to other advertising materials, they are also designed to generate more sales and profits for a business, and create interest among consumers.Basically, there are lots of options when it comes to brochure printing. The type of product or service you are advertising must be presented in most attractive and interesting manner possible to draw attention of your readers. Therefore, you have to consider your target audience in production of your brochures. You might need to incorporate more colors and a compelling design in brochures if you want to capture interest of your target clients. Another important consideration in brochure printing is its size. This is expected to make a big difference too. Even though most brochures are generally small in size, it’s still your prerogative if which size will really work for you. Basically, it will depend on amount of information that you’ll include in it and where they will be placed. Simple-looking brochures that show professionalism are preferable if you have lots of customers passing through your company business or company.
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