How to win the advertising and promotion game

Written by Buniei R Ahn


I am certain that, as a business owner, you have often entertainedrepparttar question as to how much to spend and where to spend your advertising dollars. For most small business owners, these questions can add torepparttar 102372 headaches suffered inrepparttar 102373 course of normal everyday operations of their business.

THERE ARE NO SIMPLE ANSWERS

The how much to spend and where to spend it questions have no easy answers.

Depending on your type of business, many people suggest thatrepparttar 102374 *how much* should be equal to anywhere from 4% to 10% of your gross receipts.

The quandary is that a business cannot survive without a fresh flow of incoming customers. But, a business can seldom generate a fresh stream of customers without spending money to getrepparttar 102375 word out about their business.

THE CHALLENGE OF DEVELOPING EFFECTIVE ADVERTISING

Have you ever paid for advertising and sat back to awaitrepparttar 102376 fresh flow of customers, only to find yourself sitting and sitting and then sitting some more?

Donít feel bad about that. It has happened to many of us before.

See, knowing where to spendrepparttar 102377 advertising money is not enough to getrepparttar 102378 job done.

Where to spendrepparttar 102379 money only begins to highlightrepparttar 102380 other issues connected with advertising:

∑ Marketing Plan ∑ Advertising Strategy ∑ Headlines, Ad Copy and Visual Presentation ∑ Trackingrepparttar 102381 Success of Your Advertising Campaigns

THE MARKETING PLAN

The Marketing Plan is used primarily to identify your own products and services, costs, strengths, weaknesses andrepparttar 102382 strengths and weaknesses of your competitors.

To learn more about constructing your own marketing plan, visit repparttar 102383 Small Business Administration website for a comprehensive study ofrepparttar 102384 elements of a Marketing Plan:

http://www.home-business.com/nav/articles/links/sba_plan.html

ADVERTISING STRATEGY

It is important to understand what you expect to gain from your advertising.

Do you simply wish to get your name known so that when your customer will need you, they will think of you first? Or, do you wish to get your customers in your front door on Saturday?

Do you want your customers to come in and take a look around to discoverrepparttar 102385 next object that they cannot live without? Or, do you want them to come in and buy a specific widget?

Do you hope that enough people will come in to buy enough products or services to pay for your single ad? Or, do you expect to gain a lifelong customer who will help pay for your advertising overrepparttar 102386 course of several years?

10 Profit Boosting Tips To Increase The Success Of Your Affiliate Program

Written by Ken Hill


1. Develop credible, benefit rich ad copy, along with a well designed site to increase your sign ups, and also your affiliates' conversion rates.

2. Submit your affiliate program to directories that list affiliate programs.

These directories attract lots of people interested in joining affiliate programs, and will increase your sign ups by giving you good ongoing promotion of your affiliate program.

3. Pay your affiliates well for promoting your products.

Offering your affiliates a high commission rate for their referrals of your products will increaserepparttar number of affiliates that join your affiliate program and also help you to better compete with other businesses for affiliates.

To make your affiliate program even more appealing to your visitors, pay residual commissions if you sell a product or service that your customers pay for on an ongoing basis such as webhosting or access to your private members only site.

In addition, you can increase your sign ups by making your affiliate program two-tier, where your affiliates earn commissions on their own referrals and also onrepparttar 102371 referrals of affiliates they've personally referred to your affiliate program.

4. Trackrepparttar 102372 sales you get from your affiliates fairly and accurately.

Track phone orders and mail in orders. Only offer payment options to your customers that your affiliates will get paid a commission on if they refer that customer to you.

In addition, pay your affiliates promptly forrepparttar 102373 sales they refer to you. Don't make your affiliates wait months to receive their checks from you or set minimum payment requirements that are too high forrepparttar 102374 majority of your affiliates to meet.

5. Provide your affiliates with resources that they can use to get more sales of your products such as ads, banners, button ads, and sample recommendations.

Also include promotional items such as marketing courses that your affiliates can use to promote your products or ebooks that they can rebrand with their affiliate URL.

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