How to use keywords to improve your ranking in search engines

The importance of keywords Keywords or key phrases you choose will determine how your site is positioned in search engines. It is always better to have lots of pages each focusing on a small group of keywords. This will give them more relevance to each individual page. For example if your site is about shoes you may have lots of different types of shoes. Your index page should have a menuleading into each of differentcategories of shoes. You might have a page for sandals, one for platform shoes as well as stilettos, court shoes and flat heel shoes. Choosing keywords First you have to think like your customer. What would they type into a search engine if they wanted to find products you are selling. Use phrases as well as single words. Often someone looking for a product or service will type in several words. For example a customer may want to buy a shoe with stiletto heels. They may type in "stiletto heel shoe", "black stiletto" "stiletto heel","stiletto high heel" or "high heel shoe" brainstorming keywords. Start by thinking of as many keywords associated with your site as you can. To make it easier there is a free tool for this which can be found at http://inventory.overture.com/d/searchinventory/suggestion/ It will give you number of times this word has been searched for in last month. This will also give you a guide to popularity of keyword. Try looking for similar sites to your own and viewing source code. This will give you ideas for keywords that your competitors are using. Viewing source code is easy, just right click mouse somewhere on page and click on view source. A good idea is to open a file in wordpad or other text editor and call it "keywords" then if you find words or phrases relevant to your site copy and paste them into your file. You can then view them offline and even print page out to study it. This can give you ideas for keywords you may not have thought of. When you have made a list of keywords relevant to each page you will then need to check supply and demand if you want an edge over your competitor. You will already know demand of each keyword next thing you need to do is to take a sheet of paper or use a spreadsheet on computer and make 3 columns naming them keyword, supply, and demand. In first column list keywords that have highest demand. Then in supply column type how many times it has been searched for. Lastly in http://www.Altavista.com or http://www.Google.com type in your keyword surrounded by quotation marks like this "stiletto shoes" and see how many sites come up. They will list number of sites with that keyword in it.

Titanic Anecdotes

Studio executives in High Concept Hollywood have very short attention spans. When pitching a film idea, many believe if you can't do it in one sentence it is an unmarketable product. For example Planet Of Apes (1968) starring Charlton Heston was pitched by producer Arthur Jacobs as "Moses Talks To Monkeys". Passenger 57( 1992) with Wesley Snipes was known as "Diehard On a Plane." Director James Cameron, despite a strong track record with films like Aliens (1986) and True Lies (1994) knew he would have a tough selling job after he went deep sea diving with Dr. Robert Ballard to glimpse remains of RMS Titanic. He became so emotionally involved by experience that sinking of famous luxury liner in 1912 had to be subject of his next picture. His pitch to nervous executives at Twentieth Century Fox was," Romeo and Juliet on a doomed ship." There was a tense pause and Cameron said," Also fellas it's a period piece, it's going to cost $150,000,000 and there's not going to be a sequel." Fox, a studio which had known great success with both The Love Boat (1977-1986) TV show and The Poseidon Adventure (1972) was dubious about idea's commercial prospects. But wanting a long term relationship with Cameron they gave him a green light.

Previous movie versions of Titanic had focused on historical aspects of ship hitting iceberg, so Cameron decided to play up fictional love story. After Gywneth Paltrow turned down female lead, Kate Winslet campaigned for it heavily by sending Cameron daily notes from England stating, "I'm your Rose." Her persistence led Cameron to invite her to Hollywood for auditions. One of her screen test partners Leonardo DiCaprio, impressed her so much she whispered to Cameron," He's great. Even if you don't pick me, pick him." Cameron picked them both, but Leonardo was harder to convince. Playing a romantic lead in a blockbuster just didn't seem cool. Cameron told him," I know what you want. You want to play him with a deformity or a limp. Well, it's lot harder playing a nice guy like Jimmy Stewart then one of those freaky, weirdo characters." Freaks and weird character portrayals often take home Oscars, but DiCaprio agreed to play part.

For a major Hollywood production star salaries were relatively low, DiCaprio made most at $2,500,000. The biggest expense of film was building ship, it required construction of a entirely new studio in Rosarito Beach. Cameron's attention to historical detail was evident down to carpets, grand staircase, Picasso paintings and 1911 touring car that Jack and Rose made love in. But other aspects of film were less accurate. There was no evidence that on real life Titanic people in third class were blocked from reaching upper decks and lifeboats, emphasis was on rescuing women and children, richest man on board ship actually died. In film, First Officer William Murdoch was portrayed as a coward who shot passengers, in real life he was a hero which caused James Cameron to apologize to his surviving relatives. And Leonardo's character Jack was based on an unattractive coal miner, who never left bottom decks, let alone met someone like Rose.