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Look up keywords used by your competitors in trade journals, Yellow Pages, directories, outdoor advertising posters, etc. Right click and view source on web pages to see what other people are using in their META tags. (More information on META tags at http://www.ed-u.com/metatags.htm)

Set your target for hundreds or even thousands of keywords and phrases if possible; your competitors will. Ask friends, colleagues and children what words they would type into a search box to find you.

META Tags:

Use different META Tags on different pages: In META name="keywords" list use:

o lower case o Capitalisation o UPPER CASE o iNVERTED tEXT o Misspellings (see below) o Hyphenation o Join words i.e. ice cream = icecream, ice-cream o Pluralizations = icecreams, ice-creams o Use commas to separate key words and key phrases within your META tags on some pages, on other pages just use spaces. o Extensions i.e. fast = faster, fastest. Many search engines use string queries when indexing sites.

Ask friends and colleagues how they would misspell your keywords. Children are a very productive source for misspelling; they often come up with ones you might not have thought of yourself. Do not under-estimate need for misspellings. Even less obvious variations of words and phrases attract traffic.

Always use correct spelling on META name="description" content=" and visible part of your site and try to repeat your most important keywords and phrase a few times throughout page. Include them in descriptive sentences of what you have to offer and place very important keywords high on page.

A while back, doorway pages were all rage. Everyone was scrambling to create hundreds and thousands of pages to essentially trick search engines into leading people to their sites. It seemed unethical to me, and I figured that engines would pick up on this and bring it to an abrupt halt. And they have. They want pages with content. So much for all those doorway pages. It was a big waste of time and effort.

Most web sites consist of several pages. Hopefully, each page covers a specific, but related topic. And, hopefully, there is already a navigational system in place, where each page links to all other pages. This is a must.

If you have a site, for example, on Internet Marketing, you already know that this subject encompasses many topics. Each of those topics deserves its own page. You might have pages on Ebook Marketing, Promotion, Ezines, Search Engines, etc.

Each page in your site is already a 'doorway.' If you optimize each of these pages as if it were a doorway page, you will get a good ranking in Search Engines. First, make sure that each page sticks to a particular topic. Then write your meta tags accordingly.

Here are some guidelines for top placement in Search Engines:

* Try to limit your meta keywords (preferably phrases) to 3. The worst thing you can do is have a gazillion keywords. Your relevancy will be shot to heck and you might get listed, but you will be #3,583,204. No one will find you.

* Do not use same keywords on every page. Each page is different, so make keywords different.

* Make sure your keywords appear in title tag, description tag, and all over your page, especially near top.