Real profits come when you get customer to buy a larger, more expensive, or more comprehensive product or service. The guy going into a pet store to buy a fish is a classic example.

When clerk sees Sam looking at budget-priced gold fish, she leads him over to much more impressive tropical fish.

"As you probably know, you will need a fish tank," she says. "These beautiful fish only live in salt water. We have these $75 salt water tanks on sale for just $49.95."

By time Sam exits store, he has purchased much more than twenty cent gold fish he originally came in to get. He is proudly carrying home several exotic species, a $50 fish tank, fish food, a light, and other accessories. The sale went from a tiny twenty cent transaction to nearly $100. The store's profit margin rose right along with it.

You Are There To Help

Upselling is easy if you think of your main business as helping customers. Think about problems your customers come to you with. What does it REALLY take to solve their problems?

Chances are, your customer needs a lot more than simple inexpensive solution they first consider. By grouping together several different products and services, you can give customer a more advanced package that goes much further toward creating a satisfying solution.

Melissa buys a computer. Even though she is not thinking of purchasing anything more than computer, a few questions posed by sales person reveal Melissa will probably need new software to help her achieve things she wants to do with computer.

The computer and new software have a pretty steep learning curve. Melissa will need help from an expert and likely a technician to install network system her needs demand.

The computer retailer anticipates Melissa's situation. Many of their customers are just like her. The store offers a "getting started" package with all new computers. It includes several software choices, instruction sessions, and help with installation. These things are cheap for store to provide, but greatly increase value of purchase.

Three Ways To Make Upselling Automatic

Your prospect contacts you and asks for information about Wonder Widget. You email information along with complete order details. Response? Not a word.

Next day, undaunted, you hit resend key so that your prospect receives information again. Response? Still nothing.

Next day, ditto. Response? Zip.

What's going on here?

Welcome, folks, to way marketing works in early days of much storied New Millennium. People are underfunded and over saturated with marketing; they're slow to respond even to things they like and have asked for more information about.

Thus, you've got to be more determined, more tenacious, and focused on your objective -- MAKING THE SALE JUST AS SOON AS POSSIBLE.

The Worldprofit Sales Manager is an absolutely vital tool for helping you achieve objective.

The Sales Manager enables you to send out in any given 90 day period up to 25 personalized messages automatically.

Thus, minute a prospect says, "Says me information on Wonder Widget," in addition to a personal note with necessary details and order form (or directions to your website), you can also subscribe prospect to your Sales Manager, where he'll receive, day after day, just as many messages as you've added to system.

Okay, now say that you've sent your non-responding prospect one, two or three personal messages of kind which opened this article and that you've had no response whatsoever. What then? For these all-too-frequent cases, create one zinger of a message that goes like this:

I'm puzzled.

You asked me for information about Wonder Widget. I've been sending you this information over and over again and have tried repeatedly to connect with you. But I haven't heard a word back from you. Maybe you're out of town! Maybe funds are low right now!