This is how most entrepreneurs become filthy stinking rich! EVEN Ebay has an affiliate program!
The truth is its hard generating traffic on your own and if you want massive amounts of traffic this is best way I know of. The great thing about creating your own affiliate program is you don’t have to pay a cent until one of your affiliates makes a sale.
However in order to get affiliates to want to promote your product, you do need to make it enticing for them. If you’re selling a digital product where you make basically 100% of profits then your affiliates will be expecting a decent cut of profits. After all, advertising can be quite expensive. It needs to be worth “their” while.
If your digital product sells for $97 ++ and you offer a 50% commission… your not going to have any troubles getting affiliates to sign on and promote your product (unless of course your salescopy isn’t up to scratch or your product has a bad reputation, I’ve seen that happen before).