I get this question all time!.

Everyone wants to be listed on first few pages of search engines.

Here is what I tell my customers:-

a) Firstly do your research, being at top may not be all helpful! I have sites listed at No1 or 2 for less popular phrases and they only get a couple of visits a week.

b) To get to top, you need good content, that means using phrases your looking for in title tags, and on page at right density.

Almost everyone wants to improve their rankings in search engines, also known as Search engine results placement. How to do it? The web is full of services offering to submit your website to 1,000’s of search engines and directories for $19.99.

As you might imagine nearly all of these services produce very disappointing results.

How should I go about it? I focus on Google, leading search engine as it currently accounts for about 56% of global web searches. I have also learnt by painful and expensive experience but got there.

Play by rules

First things first. Google is fighting a war against spammers, those who attempt to artificially inflate their SERPS. To be successful in long run you need to keep to guidelines. Google helpfully publishes these at www.google.com/guidelines.htm

If you have spammed your site in an attempt to get to top, then perhaps now is time to de-spam it.

Content is King

Search engines are looking for content that is relevant, results shown from a search sort in to order sites by order of relevance. The more a page is about a subject better its ranking will be.

Decide on what keywords you want to rank under.

Then use these keywords on a page regularly, this increases it’s a pages relevance, but not if you get too carried away, that’s spamming.

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