How to rank top on AltaVista

Written by Kevin Hickey

AltaVista recently added a section titled " how AltaVista works". This is a very useful resource and everyone with an interest in obtaining a high ranking on AltaVista should read it carefully. You can find it at

Here isrepparttar most important new information they provide in this useful guide:

1) Keywords are only counted twice, so it is very important to haverepparttar 128200 most important keywords inrepparttar 128201 places where they get yourepparttar 128202 most "points". These arerepparttar 128203 title andrepparttar 128204

tags. To findrepparttar 128205 best keyword strings userepparttar 128206 "search term suggestion" at, at

2) Keywords inrepparttar 128207 title tag get yourepparttar 128208 most points, andrepparttar 128209 start ofrepparttar 128210 title scores highest.

3) Keywords inrepparttar 128211 "first lines of text" are also very important. The

tag may get you more points than text.

4) The Metatag "keywords" is not as important to ranking asrepparttar 128212 first lines of text. Hence keywords found here could lower your score if they are also inrepparttar 128213 first lines of text.

5) Links from other relevant sites are very important, this is called "link popularity". The more distinct domainsrepparttar 128214 better. Also "good" sites score more highly. So if you can not explain why a site ranks above you whenrepparttar 128215 keyword is not in their title, check who links to them ( using You will most likely find lots of links from top sites like Yahoo, MSN, Excite etc., or a very large number of links from other sites.

6) Rare words score more than common words. To quote AV -

"If someone searches for fruit and pomegranates, pages withrepparttar 128216 word pomegranates will appear atrepparttar 128217 top ofrepparttar 128218 list (a technique known as "inverse document frequency")."

7) AV goes to some lengths to explain that they are not a "database", and they store allrepparttar 128219 words onrepparttar 128220 page in order to preserve "phrases". So if you search for " search engine placement" you will get sites withrepparttar 128221 string "search engine placement" listed first, and not sites withrepparttar 128222 same words in a different order. For example try a search for "placement engine search", and compare torepparttar 128223 results for "search engine placement"

8) Pages at a high level rank higher than pages buried deep intorepparttar 128224 site, so index.htm ranks highest. It is worth registering more domains and using them as "doorway sites". Link these sites back to your main site to get extra "link popularity".

How to "GoTo" the Top of the Major Search Engines

Written by Merle

When it comes to pay per click search engines, isrepparttar clear leader. Overrepparttar 128199 years, GoTo has established relationships with many ofrepparttar 128200 top search engines and directories, including Dogpile, Netscape, Hotbot, MSN, Compuserve, NBCI, American Online, Lycos, AltaVista and CNET.

So what does all of this mean to you and how do you use these relationships to your benefit? If you bid on keywords/phrases with GoTo and are listed in one ofrepparttar 128201 top three positions, your site will also show up onrepparttar 128202 above engines when someone performs a search for one of your keyphrases. For example: Suppose you've snatched up "London vacations" as a keyphrase in one of GoTo's top three positions. If an AltaVista user typesrepparttar 128203 phrase "London vacations" inrepparttar 128204 search box,repparttar 128205 results page will have your site listed atrepparttar 128206 very top. You'll have similar results atrepparttar 128207 other search engines that are powered with GoTo listings. A nice way to get a top listing, don't you think?

According to GoTo,repparttar 128208 top three bids -- which they call "Premium Listings" --get more than twicerepparttar 128209 number of searches as a regular listing. Let's take a look at just where your site will appear onrepparttar 128210 various search engines /directories when you secure a premium listing.

AltaVista: To show up on AltaVista's search results page you need to be inrepparttar 128211 top six bid positions at GoTo. These bids will appearing as "partner listings" on AltaVista's search results page, withrepparttar 128212 top three bids showing up atrepparttar 128213 top ofrepparttar 128214 listings and an additional three appearing atrepparttar 128215 very bottom ofrepparttar 128216 search results page.

America Online: American Online boasts over 2.3 million members. To show up here you'll need to have one ofrepparttar 128217 top three bid positions at GoTo. The links are labeled as "Sponsored Links" atrepparttar 128218 top of their results page before other search options are listed.

Lycos: The top three listings from GoTo appear underrepparttar 128219 heading "Featured Listings," before Lycos' own search results. There is also a link labeled "More Featured Listings" that leads you to a full page of GoTo results in bid order. Two more GoTo listings show up inrepparttar 128220 first ten results under what Lycos refers to as "Web Sites" section.

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