You might ask 'Why do I need an ezine?'

There are many reasons why you need it. But main reason is that your own ezine can build your credibility as industry expert. Your customer and subscriber will think highly of you. So, when they trust you, it is easier to sell them almost anything.

The next question is 'How do I publish an ezine?'

Let's go through step by step:

Step 1:Determine your main content This is most important step. Normally, you main content depends on your business category. For example, if you sell health supplement, you might want to choose your ezine main content as health tips and if you sell shoes, your ezine might be about shoe care or foot care. You get idea right? Make this your first priority before continuing to next step.

Step 2:Determine your ezine layout Most ezines have three parts:

1.Header - This is where you put your Ezine's title

2.Body - This is where you put main content

3.Footer - This where you put your copyright, disclaimer and unsubscribe information.

The choice is yours. You can have two parts or just Body part. But if you have all three parts, your ezine will look more professional.

Take note that 'unsubscribe information' is very important. Your subscriber needs to know how to unsubscribe or 'opt-out' from your mailling list. By doing this, you can avoid them accusing of spamming.

Use ads that you've tested and that have proven to be effective in getting you more subscriptions.

You'll be able to get a greater response from your ads because you've already fine tuned them before swapping.

2. Write articles.

You'll be able to get more new e-zine subscribers that enjoy your writing and that are interested in topics you write about.

3. Swap an article.

You could swap exclusive articles, or you could swap one of your reprint articles if you don't have time write a new exclusive article.

4. Swap a "thank you" page recommendation.

You'll be able to successfully get more new subscribers through other e-zine publisher's recommendation of your e-zine.

Only recommend e-zines that offer valuable content to their subscribers. You don't want to start off on wrong foot by recommending something that is sub-par.

5. Swap a recommendation in your welcome message.

Swap your recommendation with a publisher that offers a bonus, and delivers it in her welcome message.

Her new subscribers will be looking for her bonus in her welcome email, giving her recommendation of your e-zine more exposure.