A lot of newsletter publishers spend a great deal of time wondering why they are not making money with their newsletters. Most of them expect to make so much money on getting started but they become disappointed with poor results.
The reasons are not far-fetched. They are making biggest mistakes that can only guarantee failure.
It is important therefore for you to know what these mistakes are so that you can avoid them. One famous writer once said, 'Those who don't know mistakes of people who have failed are condemned to repeat such mistakes'.
You will agree with me that if you keep repeating such mistakes, you will keep failing.
The first mistake is trying to promote too many affiliate programs in one issue of your newsletter. It is a very grave mistake that most newsletter publishers make. They cannot resist temptation of making as much money as they can from affiliate programs.
This drives them into promoting too many of affiliate products at a particular point in time, resulting in a newsletter filled with affiliate links instead of quality content.
Such newsletters are real turn-offs for subscribers. Imagine going through a newsletter that is just filled with affiliate links instead of valuable content. How would you feel? Disappointed, I believe.
Subscribers want you to guide them into making right decisions. They know where to get some of these products themselves but they are receiving your newsletter so that they will learn more from you and receive guidance from you.
It is wrong, therefore, for you to bombard them with dozens of affiliate products in one newsletter instead of quality advice and informative content.
Affiliate products are very good and effective when they are relevant to information you are giving to your subscribers at that point in time. They lose their value when you overuse them in a particular newsletter.
If you have a lot of products to promote to your subscribers, it is important for you to spread them out in different issues of your newsletters. This way, your subscribers will not be inundated with them.
In promoting affiliate products to your subscribers, always remember that 'quality is better than quantity'.
The first and most over-riding reason for publishing your newsletters is not to sell anything to your subscribers but to provide quality content to them.
With this in your mind, it is necessary for you to face task at hand of providing them with quality information, then occasionally introducing them to few products that will help them make more sense out of information you have provided them.
Also, make sure that products you are recommending to them are of high quality. In other words, make sure that you have used products yourself and have been very satisfied with results. This will make your subscribers to see you as a person recommending product for good of product and not just for profit you seek to derive from affiliate point of view.
This brings me to second biggest mistake that you can make as a newsletter publisher. That is, trying very hard to sell a product in your newsletters instead of preselling.
Like I have said earlier, your subscribers do not see you as a salesperson. They see you as someone who is out there to provide them with quality content that will help them make their lives better. If they needed someone to sell to them, they would have gone out there to marketplace to search!
You should therefore avoid trying so desperately to sell to them through your newsletters. They will sense this and defiantly refuse to buy through your links.
You should know that most of your subscribers also receive other newsletters that probably do exact same thing you are trying to do to them.
Remember too, that product you are trying to promote also has a sales letter, which is prepared solely for sake of selling. It will therefore be wrong of you to use your newsletter as another 'sales letter' only for your subscribers to click to site and see another sales letter waiting for them.
This will be 'double bombardment' of sales attempt. At end of day this will be very counterproductive to you.
Instead, presell to them.