How to market your online business on a budget

Written by Kathy Joyce


How to market your online business on a budget

Do you have a great online business but few customers,and a very limited budget to work with?

Just uploading your site ontorepparttar internet is not enough, even submitting torepparttar 124885 main search engines and directories takes time. Often it may take months for a website to get listed.

You don't have to spend a fortune on marketing your site,repparttar 124886 best methods are often very inexpensive or free.

1) Pay Per click search engines

Pay per click search engines work by bidding for keywords. This is an immediate way to get your site listed. They work by bidding for specific targetted keywords related to your site.

You pay only for hits to your site and bidding can start as low as $0.1 depending onrepparttar 124887 popularity ofrepparttar 124888 keyword. Only bid for words that are specific to your site. For example if you sell blue widgets then "widgets" is to vague. "blue widgets" will get visitors who specifically want to buy blue widgets!!

"Widgets would probably be more expensive as it has a more general audience but "Blue widgets" is more targeted to a particular audience and would most probably be cheaper.

http://www.overture.com Overture can get you listed onrepparttar 124889 majority ofrepparttar 124890 leading search engines and portals, including; AOL, Ask Jeeves, Freeserve, Lycos, MSN, Tiscali and many more. You set up an account with them and deposit an initial £60

http://www.go-click.com You can create an account from $10 and they have a minimum bid of $0.1

2) Submit ezine articles

Submitting ezine articles is free and often one ofrepparttar 124891 best ways of getting visitors to your site.

Write an article about a subject that relates to your site giving useful information, but don't use it as an advert for your site or it probably won't be accepted.

You can however advertise your website in a resource box atrepparttar 124892 end of your article.

Articles should be of a 65 character line length. textpad enables you to word wrap your document. For a free trial download go to http://www.textpad.com/download/index.html

Submit your articles with online article directories at http://www.ezine-writer.com/article-lists.html http://www.ezinewriter.com op10.html http://www.ideamarketers.com http://www.articlecity.com http://www.goarticles.com http://www.webmasterslibrary.com http://www.marcommwise.com http://www.mailbiz.com http://www.UltimateProfits.com http://www.vectorcentral.com http://www.freezineweb.com http://www.smarteremarketing.com

Make sure that your article is in keeping withrepparttar 124893 directory before submitting it. Some directories are specialised in their subject matter.

If your articles are of value with good content they will soon be circulated amongst many other websites providing you with links back to your site. Search engines love sites with lots of links so it will increase your website's popularity.

Monetize Your Web Site with Google AdSense

Written by Herman Drost


Why would you want to earn a few cents or dollars per click from displaying Google AdSense ads on your web site? Can you really make good money from this source of revenue? Well, multiply those clicks for every page on your web site and you will build a monthly residual income with very little effort.

What is Google AdSense?

Here is an excerpt taken from Google's FAQ:

"Google AdSense is a fast and easy way for website publishers of all sizes to display relevant, text-based, unobtrusive Google AdWords™ ads on their website's content pages and earn money. Becauserepparttar ads are related to what your users are looking for on your site, you'll finally have a way to both monetize and enhance your content pages".

How much you earn per click depends on how muchrepparttar 124884 advertisers are willing to pay. Ifrepparttar 124885 keywordsrepparttar 124886 advertiser has chosen are in high demand you could receive several dollars per click. Alternatively low demand keywords will yield a few cents per click.

How does Google AdSense work?

1. Sign up for a new Google Adsense account at https://www.google.com/adsense. It only takes a few minutes.

2. Once your site has been accepted (usually within one day) you will receive a snippet of code to include on your web pages. You can insert this code on as many pages or web sites as you like. Google AdWords will start appearing almost immediately.

3. You earn a few cents or a few dollars per click when someone clicks onrepparttar 124887 Google AdWords displayed on any of your web pages. Don't create revenue falsely by repetitively clicking on your ads. This will result in Google penalizing or possibly eliminating your site. You may also loserepparttar 124888 money you already earned.

4. Viewing your stats - you can check your AdSense earnings anytime by logging into your web-based account. Here is what you will see:

Impressions - how many times Google AdSense ads have been displayed on your Web page.

Clicks -repparttar 124889 number of times an ad is clicked.

Clickthrough rate -repparttar 124890 percentage of times an ad is clicked, out ofrepparttar 124891 total number of impressions.

Your earnings - how much you have earned from Google so far.

5. Google will send you a check every 30 days when you earn $100.00 or more. You will also receive payment atrepparttar 124892 end ofrepparttar 124893 year, regardless of your account balance.

Who is Google AdSense for?

Content-based web sites - google advertisers want their ads on web pages that contain highly targeted keywords. This enablesrepparttar 124894 Google search engine to easily spiderrepparttar 124895 site, plus engagerepparttar 124896 visitor inrepparttar 124897 web page content. This better preparesrepparttar 124898 visitor's mind to then click onrepparttar 124899 Google AdWords ad.

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