How to make your web copy better.

Written by David Miranda

One ofrepparttar biggest mistakes you can make when creating a web site is to take large chunks of copy from your existing marketing materials (ads, brochures, sales letters etc.) and cut and paste them onto your web pages.

What you have to understand is thatrepparttar 108120 internet is different fromrepparttar 108121 world of print and it’s a medium that web visitors are still getting used to. For most people, reading from a computer screen is not an enjoyable experience, and some find it downright uncomfortable.

No wonder users are impatient and skim on a whim. That’s whyrepparttar 108122 vast majority of web users (over 79%) scanrepparttar 108123 text looking for information that interests them. Very few read each and every word.

Another revealing fact is that users read 25% slower on a computer screen compared to reading from a magazine, newspaper or a book. So if people read more slowly and are scanning too, you have to create web content that’s easy and inviting to read.

MAKE EVERYTHING SHORTER One ofrepparttar 108124 quickest and easiest ways to improve web copy is to shorten long paragraphs. For example, if you have a paragraph that’s 12 lines long, break it up into two or three short ones. And if you need to write about many different items, use a bulleted list ... • interesting fact number one • fascinating fact number two • remarkable fact number three

Also, use short words and short sentences. They’re easier to read than long ones. And, if you want to emphasize a point within a sentence, put it in bold type or highlight it with color. Use these techniques sparingly. If you overdo them, your page will look visually messy and will discourage people from reading it.

Although it’s best to keep pages and paragraphs short, there are times when you’ll want to expand upon a topic. That’s when links come in handy. Just put a "Continue" or a "Read more" button atrepparttar 108125 end of a paragraph, then you can take your reader to a new page devoted solely to your topic. Again, don’t overdo higher links . Too many of them on a page are distracting and will weakenrepparttar 108126 impact of your main message.

WRITE 'USEFUL' HEADLINES Journalists and copywriters frequently use cute, clever headlines to capturerepparttar 108127 attention of readers. But research shows these types of headlines are not effective onrepparttar 108128 web. The cuteness ofrepparttar 108129 headline goes “overrepparttar 108130 head” ofrepparttar 108131 reader because he or she is far too busy scanning. So avoid puns, cliches and metaphors. Be simple and direct and write in simple, plain English. And make sure your headlines offerrepparttar 108132 reader a benefit or useful information.

"How To Write A Riveting Sales Letter That Closes Sales"

Written by Mike Jezek

"How To Write A Riveting Sales Letter That Closes Sales" By Mike Jezek,repparttar Sales Letter Psychologist™

How do you get people's attention and build their interest to takerepparttar 108119 time to read your sales letter? Let's face it. If you can't getrepparttar 108120 attention of prospects and keep their interest your sales letter will just fall flat on it's face and thus not make you much money.

Today, I'm going to show you how to take that limp sales letter and inject more money making power into it. How? You make your sales letter more riveting. And you do that by creating a thread of curiosity and or surprising information that keeps your prospects onrepparttar 108121 edge of their seats. There are various ways to do this, but today I'm going to show you three simple things you can do right away to make your sales letter more riveting.

1) The 25% Rule: Simply stated, ifrepparttar 108122 first quarter of your sales letter isn't absolutely compelling and interesting enough your sales letter will bomb. So here's what you do. You craft an irresistible benefit laden headline and subhead that pull people intorepparttar 108123 first sentence of your body copy. You writerepparttar 108124 copy in such a way that to completerepparttar 108125 thought forces your audience intorepparttar 108126 next sentence. Next, your first paragraph will naturally flow intorepparttar 108127 second paragraph and then intorepparttar 108128 third and so on. The trick again, is to writerepparttar 108129 copy in such a way that you're using stories, case histories, testimonials news or even descriptions that take several paragraphs to write. Then you break this huge block of copy up into multiple paragraphs. As a result,repparttar 108130 first 25% of your sales letter should become riveting.

2) Sentence Enders: Atrepparttar 108131 end of key paragraphs you can add a special sentence that beckons your prospects to read intorepparttar 108132 next paragraph. Here are several examples: "Stay with me." "Let me explain." There's more." "What happened next will surprise you." "I was blown away by what happened next." "Now here comesrepparttar 108133 good part."

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