How to make your site into a selling machine part1

Written by Kathy Joyce


In order to succeed online you need to develop a great product, write a website that sells, and attract targeted traffic to your site.

If you don't have one find a great product. The best type of product is one that is consumable and in demand. Ifrepparttar product is good customers will repeat their order.

Make sure that people can order easily from your site. If you have lots of products then it's a good idea to have an online shop where customers can put products into a virtual shopping cart (a CGI scripted program) and pay for them via paypal or credit card on a secure order form page.

The easier it is for customers to order from your siterepparttar 124864 greaterrepparttar 124865 chance of making sales.

Choose a webhost that has a shopping cart package. I use internetconnection and am very happy withrepparttar 124866 support they provide. http://www.internetconnection.net/pricing.shtml

If you are a complete novice and don't know anything about shopping cart software then you may find this of interest. http://www.website101.com/arch/archive126.html

You need to tailor your site towardsrepparttar 124867 customer who wants or needsrepparttar 124868 product. You can do this by first imagining that you are that customer and work out what she or he is looking for when they come to your site. Provide them with repparttar 124869 benefits of using this product. Capture their imagination. Will it save them money, make them younger, healthier, or is it justrepparttar 124870 right widget they need!! What's in it forrepparttar 124871 customer?

I'm Talking, But is Anyone Listening?

Written by Denise Hall


Internet marketing is a wonderful thing, but it has it's drawbacks. For instance, if you own a brick and mortar store you have a *physical* presence that gets noticed. Customers will find you purely by chance by walking or driving downrepparttar street where your store is located. If they didn't know you existed before, they do now.

But online your business is buried among millions of websites. People can't just stumble upon it accidently. Do you feel like you're just spinning your wheels and getting nowhere? Or you're talking, but no one's listening? How, then, do you establish your presence and make your site known?

Stand up and shout it torepparttar 124863 world! Not literally, of course, but figuratively speaking. You need to advertise and promote constantly. You must get your name and website "out there" forrepparttar 124864 world to see.

More importantly, you need to make a lasting impression sorepparttar 124865 next time a customer is inrepparttar 124866 market for your type of product, they'll remember *you* over someone else with similar products.

It's called "name-branding." Get a catchy slogan or motto that people will associate with your name and website. Publish an ezine or report to build a mailing list of potential customers. Establish yourself as an expert in your field.

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