How to make the most out of "Paid Submissions to Search Engines"

Written by Alison Berke Morano

Okay, sorepparttar cards are onrepparttar 128219 table. There is basically no way intorepparttar 128220 top Search Engines without paying for it in SOME way.

I know, I know, Search Engines are supposed to be free and everyone has a level playing field when it comes to listings and "He (or she) Who Hasrepparttar 128221 Best Meta Tags" wins. But, it’s now more than that. Your well developed Meta Tags still count for a lot, but if you even want them looked at, you’re going to have to pay for it.

Two Search Engines (Yahoo! & LookSmart) ask for money just to be considered for inclusion, others offer ways to ‘buy yourself torepparttar 128222 top’ or additional advertising in your categories or through your keywords.

You could say that you’re standing firm, and refuse to give in torepparttar 128223 extortion, and keep submittingrepparttar 128224 regular, old fashioned way, throughrepparttar 128225 free submission pages or by using submission software. But, at this point, with some Search Engines actually blackballing you from using their own submission pages (e.g. Inktomi), you have an uphill climb on your hands.

So, if you are trying to decide where your money should go, and whatrepparttar 128226 best Return-on-Investment (ROI) is, and who to give your hard-earned money to, there are few must-do submission payments you should make:

1.Yahoo! ( – Yahoo!’s $199 for submission isrepparttar 128227 ONLY way you’re going get into their top-level categories. Even though they say thatrepparttar 128228 money only guarantees ‘consideration’ for your listing, it’s a pretty good bet that you’ll get into their directory if you do it correctly. (For Yahoo! Submission tips, please see my page http://www.keywordmarketing/yahoo.asp) 2.LookSmart! ( – With 75% of Internet Search traffic, and alliances with: MSN, Alta Vista, Excite, Iwon & CNN, $199 (or $99 for a basic submit, which can take up to 8 weeks) is also an

Analysing And Creating Highly Popular Web Pages

Written by David Gikandi

Today's webmaster faces a very common yet disturbing problem: getting a good position onrepparttar major search engines. How many times have you ever wondered why, no matter what you do, you can't seem to find your site when you do a search for your keywords on Hotbot or Altavista? And you know, therefore, that no one else is finding your site and you are missing out on heaps of traffic. It is a very frustrating feeling common to webmasters.

According torepparttar 128218 1999 NEC Research Institute report,repparttar 128219 Web has over 800 million pages and most major engines only index about 10 per cent of that. To make matters worse, just getting indexed doesn't mean much unless you get indexed and ranked highly for your search terms. That's because most people never bother drill down beyondrepparttar 128220 first 30 links returned on a search.

The good news is that you can tune up your pages to get that top ranking. It is all a matter of careful analysis ofrepparttar 128221 current top ranking pages to figure out what text proportions and arrangements you need to use on your pages for them to get that same high rank. It is that simple, and many professional webmasters employ this technique very successfully.

The first step is to analyserepparttar 128222 pages that are currently ranking atrepparttar 128223 top of searches for keywords related to your business. Search engines look at almost all parts of a web page to calculate its rank. The title, meta tags, body text, links inrepparttar 128224 page, alt tags, comments, form hidden fields and headings all usually count. By looking atrepparttar 128225 exact number of words and keywords in each of these sections in a page that currently ranks highly, then applying those statistics to your own pages, you stand a very high chance of getting a similar high rank. You may not getrepparttar 128226 exact same rank, primarily because search engines also use some other factors such as a page's popularity to adjust their ranking scores. But you will still get a very good rank nearrepparttar 128227 page that you analysed.

What you would need to do would be to do a search on a keyword or phrase in a search engine. See what page ranks highest for that keyword or phrase. Make sure thatrepparttar 128228 actual page isrepparttar 128229 same one displayed inrepparttar 128230 search results and not a redirected page or a newer page. You do this by comparingrepparttar 128231 file date, file size, andrepparttar 128232 wording onrepparttar 128233 title and description as they are onrepparttar 128234 search engine results and onrepparttar 128235 actual page. If it isn'trepparttar 128236 same page that was indexed, move on torepparttar 128237 next highest-ranking page. The search engines do not always haverepparttar 128238 most recent copy of a page on their index. For example,repparttar 128239 engine may have indexed a page on, say, June 12, 1998, and that page ranked 2 on your search. However, that page may have been changed, perhaps extensively, by its webmaster after that indexing was done, on maybe July 1, 1998. But that change may not be indexed yet becauserepparttar 128240 engine would revisit that page maybe 2 months later. So if you were doing your search and analysis on June 25, 1998, you would getrepparttar 128241 old version appearing as a top ranking page, but when you click on to it, you would retrieverepparttar 128242 new version ofrepparttar 128243 page. The problem is that it is most likely thatrepparttar 128244 new version would not haverepparttar 128245 same ranking asrepparttar 128246 old one! So if you take its statistics and use them, your pages will rank poorly. What you should do always is look a little closer atrepparttar 128247 information you get from your search results. Many engines provide extra information about each page on their results list such as file size. Look atrepparttar 128248 reported file size onrepparttar 128249 search result, then go on torepparttar 128250 actual page and see whetherrepparttar 128251 file size is just aboutrepparttar 128252 same. On Internet Explorer, you do so by right-clicking onrepparttar 128253 page and choosingrepparttar 128254 Properties menu item fromrepparttar 128255 popup menu. Another way of finding out is seeing whether there are any differences inrepparttar 128256 title and description ofrepparttar 128257 page onrepparttar 128258 search engine results and onrepparttar 128259 actual page itself. Most engines userepparttar 128260 page title asrepparttar 128261 title ofrepparttar 128262 search listing, andrepparttar 128263 meta description or first few words on a page asrepparttar 128264 description onrepparttar 128265 results. You might find, for example, thatrepparttar 128266 title onrepparttar 128267 search result reads 'Super Real Estate Page' and onrepparttar 128268 actual page it reads 'A Big Super Real Estate Page', meaning thatrepparttar 128269 page currently available is a modified version ofrepparttar 128270 one that was originally indexed at byrepparttar 128271 search engine.

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