There is a problem with PPC however. Return On Investment (ROI) can be quite low if your ad campaigns aren’t designed properly. In a nutshell, you need to make sure that enough people who click on your ad make a purchase to allow you to end up with a healthy overall profit!

Here are a few tips for maximizing effectiveness of your PPC ad campaigns:

1 – Write clear and concise ad copy that tells potential customer EXACTLY what she will find after link is clicked. Since you have to pay cash for each and every click, you want to limit clicks to those people who are truly interested in what you’re offering!

2 – Be creative with keywords but be precise in ad copy. While you want ad copy to be very precise in describing your offer, you want as many people as possible to see ad in first place.

If you don't know answer to some or all of these questions you are effectively operating a website blind.

This is like riding a bike blindfolded and expecting to arrive at right destination. It's impossible and likelihood is that you will crash, wreck bike, lose pride and get left behind.

If you don't know what's happening with your website or how people are using it and how they are finding it how can you hope to ever improve site? Sure - you can rely on second-guessing or asking opinion of a handful of people but that's hardly going to give you accurate information on which to base a decision is it?

"Mike - I know what you're saying. It's true that I need to track what's happening but I don't have X"

X = Money? X = Time? X = Knowledge of where to start? X = Need, as I already do this?

If you answered "Money" - this would seem to be a valid reason but you can get your hands on basic information about how your site is performing for nothing (ask your developer or web hosting company for starters and they'll be able to point you in right direction or check out resources below)

If you answered "Time" - I'm sorry but if that's case why do you even have a website if you don't have time to measure how it's performing? Would you behave same way with your business? Thought not..