How to increase Adsense income

Written by Joan Masterson

If you are already running Adsense on your site, you are probably thinking of ways to increase your Adsense income.

If your Adsense is performing poorly, I have two tips for you:

1. Decreaserepparttar number of Adsense blocks that you are displaying on a page. I don't know how others have experienced this, but my income seemed to be less if I had more than one block of Adsense ads displayed at once - and your CTR is definitely less if you have more than one ad impression at a time.

2. My suggestion would be to have one Adsense block in your content, and an Adlinks block somewhere atrepparttar 137774 top of your page. Adlinks is great because if someone clicks on a link in it, they are taken to a page with many more choices on it, which increases your chances of them clicking through.

The Evolution of Google AdSense

Written by S. Housley

The web has evolved into a complex "organism" which, to some, appears to have a life of its own. Asrepparttar Internet has evolved, so too have online marketers and publishers. The dot-com balloon is said to have burst but savvy publishers have grabbedrepparttar 137527 coat tails ofrepparttar 137528 Google search monster and employ Google AdSense on content-rich websites. Google AdSense, a pioneer for providing content-sensitive advertisements, has been a boon to webmasters looking for alternatives to amortize their web trafffic.

How Does Google AdSense Work? The concept is simple: The publisher or webmaster inserts a java script into a website. Each timerepparttar 137529 page is accessed,repparttar 137530 java script pulls advertisements from Google's AdSense program. The ads are targeted and related torepparttar 137531 content contained onrepparttar 137532 web page servingrepparttar 137533 ad. If a web surfer clicks on an advertisement served from Google,repparttar 137534 webmaster servingrepparttar 137535 ad earns a portion ofrepparttar 137536 money thatrepparttar 137537 advertiser is paying Google forrepparttar 137538 click.

Google handles allrepparttar 137539 tracking and payments, ultimately providing an easy way for webmasters to display content-sensitive, targeted ads, withoutrepparttar 137540 headache of having to solicit advertisers, collect funds, monitor clicks or track statistics, any of which could easily become a full-time job.

While Google AdSense, like many pay-per-click programs, is plagued by claims of click-fraud, it is clearly an effective revenue source for many reputable web businesses. There seems to be no shortage of advertisers inrepparttar 137541 AdWords program from which Google pullsrepparttar 137542 AdSense ads. Webmasters seem less concerned byrepparttar 137543 lack of information provided by Google and more interested in cashing their monthly checks from Google.

The Evolution of AdSense While Google's initial system was fairly rudimentary, only providing publishersrepparttar 137544 option of displaying a handful of advertising formats,repparttar 137545 technology behind evenrepparttar 137546 first ads was anything but simplistic. The technology used to employ Google AdSense goes far beyond simple keyword or category matching. A complex algorithm is used to determinerepparttar 137547 content contained onrepparttar 137548 web page servingrepparttar 137549 ad. Oncerepparttar 137550 content is assessed, and appropriate ads that contain related content are served.

Early on, Google implemented a system that allows publishers to filter advertisements from competitors or sites which they deemed inappropriate. Google also allows vendors to specify an alternative advertisement, inrepparttar 137551 unlikely event that Google is unable to provide related content ads.

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