How to improve your search engine position

Written by Polly Nelson

When promoting your website,repparttar importance of submission to major search engines cannot be overstated. "46% of web-users use search engines to first find a website."1 They won't find yours unless it features in these engines. Getting a good ranking, however, is not as easy as it seems. To better your chances, you need to make sure that you dorepparttar 127998 following things before submitting your site.

Start by writing a descriptive title for each page of your site. This should accurately describerepparttar 127999 services offered onrepparttar 128000 page in around 5-8 words, avoiding words such as 'the' and 'and'. When your website comes up onrepparttar 128001 search engines, this title will berepparttar 128002 thing that first grabsrepparttar 128003 attention ofrepparttar 128004 user. Next, you need to write your 'meta-tags'. Featured on every page of your site (although hidden torepparttar 128005 user), these are simply either 'keyword tags' (10-12 important keywords / phrases that describe your services) or 'description tags' (just a short description of what's onrepparttar 128006 page - designed to attract users fromrepparttar 128007 search engines). If you are trying to build your own meta-tags and are unsure of how to do it, here's a free service to help you:

When deciding on your keywords, imagine your audience and how they would search for your services. Your keywords need to berepparttar 128008 search terms that they will type intorepparttar 128009 engines. Will they search using industry-standard terms, or will you need to put some layman terms in too? You should also think about spelling mistakes. Is it likely that customers will search for you using mis-spellings or typos? If so, you should consider including these in your meta-tags. You can also have a look into which search terms are currently most in-use: try for this. Also consider having a look at your competition - type your keywords / phrases into google with "inverted commas around them". The results that come up are your direct competition for these search terms, so if there are too many, you should think of alternative terms.

When you have finalised your keywords/phrases, write a 'description' meta-tag for each page of 200-250 characters. This doesn't need to include any words from your title, but should be based around your keywords.

Next, you need to optimise each page of your site by using your keywords throughoutrepparttar 128010 content and in alternative text forrepparttar 128011 images. If your keywords do not accurately reflectrepparttar 128012 content on your pages you are unlikely to get a good listing. You should however bear in mind that unnecessary repetition of keywords in your content will also damage your ranking. For optimum results, mixrepparttar 128013 words and phrases up in different combinations rather than usingrepparttar 128014 same one over and again.

Although you can expect it to take up to (and sometimes exceeding) six weeks to get listed in a search engine, you should make sure that your site is 'search engine friendly' before submitting it. Ensure you have donerepparttar 128015 following: Readrepparttar 128016 rules/listing requirements of each search engine and make sure your site complies; Bear in mind that frames and flash-based pages on your site make it hard forrepparttar 128017 search engines to index your pages; Ensure your meta-tags are complete and your content accurately reflects them; Make sure all your pages link to each other (especially if you have a 'cover page' that redirects torepparttar 128018 rest of your site) sorepparttar 128019 engines can find allrepparttar 128020 pages; Never have a link that points back torepparttar 128021 current page, (i.e. if your logo is a link to your home page you must make sure that it is not a link onrepparttar 128022 home page); and finally - Make sure that you do not over-submit your site on each search engine. Most have some sort of 'spam trigger', which this will set off and you will not be listed. Submitting your home page once to each engine should be all that is necessary. Apart from meta-tags, there are a number of things you can do to improve your ranking onrepparttar 128023 search engines. If you are willing to have links to other sites on your website, Link Exchanges can be a great way to promote your site and improve its position onrepparttar 128024 search engines. If you have a large number of incoming links to your site from other sites, search engines are likely to rank you much higher uprepparttar 128025 list. Links from high traffic sites will be ofrepparttar 128026 most use, so ask for a link from any associations you are a member of. You can also request reciprocal links from complementary sites (consider an 'on topic' link, i.e. "website design and custom software development" - including important keywords), and develop an out ofrepparttar 128027 way page to put links to their sites on.

Leading Your Web Designer to SEO

Written by Christian Nielsen

Many SEO projects involve taking a site that has already been built and changing or adding optimization elements to helprepparttar site rank well inrepparttar 127997 search engines. For a site that has already been built,repparttar 127998 web designer is usually not involved inrepparttar 127999 process.

However, there are two situations whererepparttar 128000 designer should be very much involved inrepparttar 128001 SEO process: when a new site is constructed, or when an old site is being redesigned.

When building a new site,repparttar 128002 SEO consultant should be involved asrepparttar 128003 site concept is being developed. The perspective ofrepparttar 128004 SEO consultant is much different from that ofrepparttar 128005 design team andrepparttar 128006 site owner. The SEO understands that a balance of keyword phrases and well-written marketing copy is what helpsrepparttar 128007 site attract traffic and convert visitors into buyers. The SEO can also provide advice onrepparttar 128008 best way to add new content. For example, a site that is about food will draw many visitors if it has a section that offers recipes, and a site about music will see many more visitors if it also offers MP3 music files.

More importantly,repparttar 128009 SEO can provide advice on how to best constructrepparttar 128010 site. SEO consultants understand that sites which have 100% ofrepparttar 128011 content in Flash, or which use frames will pose problems duringrepparttar 128012 optimization process. The consultant will also understand how to overcome some ofrepparttar 128013 SEO limitations that dynamic sites pose.

Whenrepparttar 128014 design team is aware and involved inrepparttar 128015 optimization process fromrepparttar 128016 beginning, a site can be optimized “fromrepparttar 128017 ground up” as it is being built, which will involve less time spent byrepparttar 128018 SEO consultant later. This can also provide a level of optimization that is often not practical after a site has already been constructed.

When keyword research is completed beforerepparttar 128019 site construction has started, designers can use them when they create new pages and graphics files in order to deriverepparttar 128020 benefit of keyword-rich file names. e.g., Instead of using words like “logo” and “header,”repparttar 128021 designer can choose keywords that are more descriptive. The SEO can also provide a basic Meta tag set which can be used forrepparttar 128022 site. By includingrepparttar 128023 Meta tags inrepparttar 128024 site templates,repparttar 128025 work of editing each page later can often be avoided.

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