How to give your small business web site a corporate look

Written by Milana Nastetskaya

The Web is an amazing thing! You can be a 15-year old girl and make everyone believe you are a big-time executive who just can't wait to get home from work after a busy day of meetings and lunches, and relax by your big-screen TV with an expensive Siberian cat in you lap.

I am not exactly sure why you would want to do that, but it's certainly possible :-) Inrepparttar example below, however, you might find that sometimes boosting your online image is important to you AND your wallet.

Have you ever said to yourself, "I am just a person, not a company - why would anyone trust me enough to buy from me?" You ARE a company! If you provide a service or sell a product that others are willing to pay for, then you are a one-person company.

Just because you work out of your home office, doesn't mean you are less professional. Still many people today will not take you seriously if they see you talk fromrepparttar 134722 "first face" ("I" instead of "we", "mine" instead of "ours").

There is a remedy for this problem. You can reate a professional, more corporate look on your web site usingrepparttar 134723 skillful techniques I will share with you here.

1. Create a high quality logo on your web site. If you don't consider yourself a good graphic designer, hire a professional. The owner of can give you an excellent quality for only $25.00. There is no good reason not to have it done.

2. Professional web site look. If you can't come up with good design ideas for your web site, consider using high quality web templates. This will immediately boost your credibility by at least 50%, so do this as soon as you can. Just go to for a huge collection of templates and pick one out.

3. If you don't have your own domain name, get one ASAP! It is not even a question - you absolutely need one to be considered "inrepparttar 134724 game", so to say. I don't think I have ever shopped on a site that has an address like or similar.

4. Once you have your own domain, you can use a "real" business e-mail address. For example, my domain name is This means that instead of I can use Ask your hosting company how you can set your e-mail address up to match your domain name.

5. Have you ever heard of a catch-all e-mail account? I have one and I absolutely love it! You can send me an e-mail to,, and whatever else you can think of... and I will receive it in my mailbox. You can use this feature to create different "departments" in your business: service, sales, support, owner, etc. and when you get an e-mail you will know exactly whorepparttar 134725 sender was trying to reach. This will also create an impression of a bigger company.

Quick Web Site Start-up and Promotion Guide

Written by Milana Nastetskaya

The biggest problem I've always had promoting my web site is keeping myself focused. After all, what should I be doing? Publishing my own e-zine, placing classified ads, looking for link exchange partners, writing articles... My head is beginning to spin just from trying to list allrepparttar promotion strategies available today!

But when my friend who is just starting her Internet presence asked me, "Milana, what should I do now?", it all became very clear: don't spread yourself thin. Choose up to 2 ways to promote your web site and do it for at least 1 month to see if it's effective.

I wrote a brief plan for her to follow this month and I wanted to share it with you. Please, note: this strategy is not appropriate for everyone. It focuses on writing articles, so you must be able to communicate your thoughts on paper. You must also set aside approximately 3-4 hours a week (which is nothing compared to how much time most online business owners spend) and stick torepparttar 134721 plan.

Do not try to implement any other strategies at this time. If you get an idea, write down and try it later. If nothing else, this plan will surely bring your site steady growing traffic. Ready?

1. Create a simple 2-5 page web site. Use an easy-to-use web page editor, such as free Netscape Composer available from Netscape web site. Place your sales copy onrepparttar 134722 main page, and use other pages for information about you, your other products and whatever else you would like your visitors to see.

IMPORTANT: for this strategy, please, offer something free on your web site via an autoresponder. Use to be able to automatically follow up with people who download your free gift.

Since this promotion strategy will generate a good amount of traffic to your site, you MUST capture your visitors' e-mails or else you will waste all this traffic. Mention to them that you will be sending occasional mailings and that they can always leave your list.

2. Add TITLE and META tags to your web pages and submit them to major Search Engines. Make sure these tags are short and mention only what's relevant. Ask yourself, what word or phrase would I type inrepparttar 134723 Search Engine if I was looking for my product?

Below isrepparttar 134724 list of "Submit Site" addresses for most of them:

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