"How to give your small business web site a corporate look"

Written by Milana Nastetskaya


The Web is an amazing thing! You can be a 15-year old girl and make everyone believe you are a big-time executive who just can't wait to get home from work after a busy day of meetings and lunches, and relax by your big-screen TV with an expensive Siberian cat in you lap.

I am not exactly sure why you would want to do that, but it's certainly possible :-) Inrepparttar example below, however, you might find that sometimes boosting your online image is important to you AND your wallet.

Have you ever said to yourself, "I am just a person, not a company - why would anyone trust me enough to buy from me?" You ARE a company! If you provide a service or sell a product that others are willing to pay for, then you are a one-person company.

Just because you work out of your home office, doesn't mean you are less professional. Still many people today will not take you seriously if they see you talk fromrepparttar 134569 "first face" ("I" instead of "we", "mine" instead of "ours").

There is a remedy for this problem. You can reate a professional, more corporate look on your web site usingrepparttar 134570 skillful techniques I will share with you here.

1. Create a high quality logo on your web site. If you don't consider yourself a good graphic designer, hire a professional. The owner of gotlogos.com can give you an excellent quality for only $25.00. There is no good reason not to have it done.

2. Professional web site look. If you can't come up with good design ideas for your web site, consider using high quality web templates. This will immediately boost your credibility by at least 50%, so do this as soon as you can. Just go to http://www.freewebtemplates.com for a huge collection of templates and pick one out.

3. If you don't have your own domain name, get one ASAP! It is not even a question - you absolutely need one to be considered "inrepparttar 134571 game", so to say. I don't think I have ever shopped on a site that has an address like www.geocities.com/1234/~meg or similar.

4. Once you have your own domain, you can use a "real" business e-mail address. For example, my domain name is HelpingFoot.com. This means that instead of milana@earthlink.com I can use milana@helpingfoot.com. Ask your hosting company how you can set your e-mail address up to match your domain name.

5. Have you ever heard of a catch-all e-mail account? I have one and I absolutely love it! You can send me an e-mail to anything@helpingfoot.com: sales@helpingfoot.com, president@helpingfoot.com, service@helpingfoot.com and whatever else you can think of... and I will receive it in my mailbox. You can use this feature to create different "departments" in your business: service, sales, support, owner, etc. and when you get an e-mail you will know exactly whorepparttar 134572 sender was trying to reach. This will also create an impression of a bigger company.

Home Page Essentials: Miss These & You're Missing the Mark!

Written by Merle


The home page (also known as "index" or "default" page) is usuallyrepparttar first thing people see upon entering your site. If it doesn't grab them - or contain certain information - many people won't venture past it... and might just leave your site altogether. As my Mom used to say, "You Never Get a Second Chance to Make a Good Impression." This rings even more true when it comes to your website's home page.

So what arerepparttar 134568 essential components that every home page really needs to include? And why are they so important? Keep reading and you'll know in a flash (no pun intended) whether your site is hittingrepparttar 134569 mark or missing it altogether.

1) Your First Paragraph: I can't tell yourepparttar 134570 number of sites I've been to that don't tell me who they are and what they do. Rememberrepparttar 134571 "Five W's" when writing about your company - Who, What, Where, Why and hoW. Tell me up front who you are and what you offer so I know if I'm inrepparttar 134572 right place or need to continue my search.

A good rule of thumb when creating your site content is to look at your site from a surfer's point of view and answer this question: "What's in it for me?" Website visitors tend to be very directed. They land on your site after searching for something they need and don't care about anything else. If you want your visitors to stay, you need to tell them right away that they've come torepparttar 134573 right place.

2) Consistent Navigation: You need to decide on a navigational system. This is generally atrepparttar 134574 top or left hand side ofrepparttar 134575 page with links to every page or section of your site. Make it clear and simple for me to get where I need to go and don't confuse me or cause me to think too hard about it. This can lead to frustration and an early exit.

You'll also want to include text navigation atrepparttar 134576 bottom ofrepparttar 134577 page (sometimes called secondary navigation). Another option would be to include one of those drop down navigation boxes that allows you to make a selection from a drop down box and be transported instantly to that page.

3) Recommend to a Friend: You don't want to forget this viral marketing technique. Add a "click here to recommend this site to a friend" somewhere onrepparttar 134578 page. This can be done easily with a CGI script or there are a number of free services online like http://www.recomendit.com

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