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How to get your customers to trust your website
By Glenn Murray *
Research reveals three important facts:
1) The Internet is one of most important sources of information.
2) The trustworthiness of Internet is declining.
3) Customers will come back to your site if they trust it.
In face of a declining trust in Internet, there’s definitely value in creating a website which can be trusted by your visitors. But how do you do it? That’s what this article is all about.
But first, research…
According to a recent major study, "Ten Years, Ten Trends", conducted by Center for Digital Future (http://www.digitalcenter.org), a leading authority on impact of Internet, Internet is still seen as one of most important sources of information, but people are placing less faith in reliability of that information.
These findings are supported by earlier research. American Express found that 73% of people use Internet to gather information, and Lyra Research found that 48% of people use Internet to find work-related information as opposed to 7% who use magazines. When it comes to reliability of information, A.T. Kearney found that workers take so long trying to find information that it costs organisations $750 billion annually!
But never fear! All is not lost. It is possible to stem tide – at least as far as your own website is concerned. According to Nielsen NetRatings, helpful website content develops site loyalty. The average person visits no more than 19 websites in entire month in order to avoid information overload – they tend to rely on sites that they can trust to help them.
So how do you make yours one of those sites? How do you inspire trust in your visitors?
The answer is simple – make your website copy trustworthy!
Following are 8 steps that’ll put you on road to a trustworthy website.
STEP 1 - Always include your contact details
Always! This includes an email address, phone numbers, fax numbers, and address. Without these details, you’ll look like a fly-by-night operation.
STEP 2 – Tell us who you are
Dedicate a page of copy to people who run your company. You don’t need to say much – just provide a little history. Talk about their work history, career highlights, education and qualifications, etc. And it never hurts to include a little personal information as well. Let your readers know who you are.