Have you ever watched a television drama that drew you deeply in and then ended suddenly with a cliffhanger?
How did you feel? Was your adrenaline pumping? Could you wait to find out what happened next? Did you feel discomfort? If you answered “yes” to any of these questions, drama had successfully created a "zeigarnik effect" within you.
Wait a minute…what’s a "zeigarnik effect"?
In 1927, a psychologist named Bluma Zeigarnik pointed out that people tend to better remember a task that was not completed because of an interruption, than a task that was completed. According to her, an uncompleted task creates a mental tension that persists until task is completed. This “mental tension” causes retention of that task in your memory.
If you've been in this internet marketing world for awhile, then you know how difficult it is to grab people's attention for your commercial message. The reason for this is because internet has many wonderful things that pull people's attention to various directions. And all they need is one click to move from one thing to another.
In this case, zeigarnik effect can be a powerful device you can use to interrupt people's surfing preoccupation and make them pay attention to whatever message you want to convey to them. You can also use zeigarnik effect to influence people to click on a link or to buy your product. In a nutshell, zeigarnik effect can be used to get your most wanted response from your traffic or prospects.