To setup an online business and not get sales is a travesty. There is a lot of money to be made online. “Can you generate hits to your site?” is question entrepreneurs are asking and trying to answer.

Great Internet business come from everywhere: boardrooms or basements but it must be supported by loads of hits. Online is no difference from offline—it is all about customers hence you need a competitive advantage to succeed.

How does one become competitive? You need a position. This position is called Unique Selling Proposition. It means one thing your website stands for. It is difference not similarities with other websites.

How did you feel? Was your adrenaline pumping? Could you wait to find out what happened next? Did you feel discomfort? If you answered “yes” to any of these questions, drama had successfully created a "zeigarnik effect" within you.

Wait a minute…what’s a "zeigarnik effect"?

In 1927, a psychologist named Bluma Zeigarnik pointed out that people tend to better remember a task that was not completed because of an interruption, than a task that was completed. According to her, an uncompleted task creates a mental tension that persists until task is completed. This “mental tension” causes retention of that task in your memory.

If you've been in this internet marketing world for awhile, then you know how difficult it is to grab people's attention for your commercial message. The reason for this is because internet has many wonderful things that pull people's attention to various directions. And all they need is one click to move from one thing to another.