Large companies, off-line focus on "branding" themselves- becoming a well known . One of best examples would be amazon.com for books.

The biggest exposure for branding is TV because this is easiest and quickest way to got into millions of homes. But times are changing. Here's an example:

I happened to notice a TV ad from a large successful company. It featured a special offer and directed people to their web site. Not exact site but:

http://www.thesite.com v

The big companies are starting to wake up! The link above is tracking responses from advertising and it's something you can do with your business on-line and off.

Below I'll explain how you can track your advertising... Small warning here, it's slightly technical but not too hard. :)

What company has done is created a folder, just like ones on your computer with 1 web page in it actual web page name would be index.htm or index.html.

When you go to a folder, page that is automatically seen in index page. So... http://www.thesite.com v is actually:

http://www.thesite.com v/index.htm

The folder name being "tv"

This page will "redirect" to special offer or home page every time a visitor comes to page. When it redirects it also "counts" each visitor. They can also count sales and calculate exact profit and effectiveness of advertising quickly.

This is called "cloaking" a link and is not new. It simply means true address of page is not shown. The way you can use this in your business is that it can help those that think they have seen an offer before and also it can be used for affiliate programs.

You may get a much better response for advertising that has a link of: http://yoursite.com/free than an affiliate link like: http://www.thesite247.com/a/signup.cgi?id=123

The process is actually not that hard.

Ok lets create your special redirect page its called a 'Meta ­ Refresh" page. There are other ways to do it but this is easiest.

By way, you must have your own website for this to work.

Use Windows NotePad program or any plain text program. Follow below steps:

1. Copy following text:

1) Exchange links, trade link, swap links, I think you got it now!

When you start a site you should exchange many as possable links with sites that are RELATED to YOUR site. This will help search engine's robot find your site (easier and faster), than index your site or if you are already indexed by robots they will refresh your site more (which really helps!). If you are looking for a fast way to get links you can join site below.

You can join http://www.linkexchangeit.com link exchange.

2) Write articles!

You can write articles to help promote your site. This is very easy to do, for people that don't know how to write real good yet look at other articles to get good ideals (Don't steal them). After you write a article insert a link to your site and there you go.

You can submit articles at articlecity.com and goarticles.com

3) Newsletter