Do you think that traffic is
only thing you should focus on to make more profits? Well, you're wrong. There is one thing you need to focus on MORE than generating traffic. That is converting that traffic into buying customers.Are you serious about marketing online? If so, there is no doubt you should be split testing if you aren't already!
Do you want to maximize your profits? Then you need to do split testing. If you don't do that, there is money laying on table.
If your site converts 1% of visitors into paying customers and you make earn $50 on every sale, but spent $40 to make that sale, you got a profit of only $10.
Now, watch what happens if you could somehow go from converting 1% to 2% of your visitors into customers.
You will get 2 new customers for every 100 visitors, which earns you $100. This means a 500% profit increase! Yes, because it costs you same amount to acquire these 100 visitors (in our example $40), but instead of generating only 1 customer and making a $10 profit ($50 - $40 = $10) you are now making 2 sales for that same traffic.
This means $100 but your costs are still $40, so $100 - $40 = $60. You've just increased your profit by 500%, without spending any extra money!
Do you want to know what increase you will have a conversion ratio of 3%? An incredible 1,000% profit increase!
You can increase your conversion ratio and your profit only by split run testing. And you can test everything on your site:
Test new headlines, guarantees, graphics, different bonus, opening paragraphs, popups, popunders, long copy vs short copy. Just test one element at a time on your page then track and analize your numbers because you need to know exactly what result each change on your page had. Did change that you made on your page generate more leads or sales? You need to know what happend with that new headline, guarantee, bonus etc.
