NBCi, previously known as Snap, is a big portal that was created by combining several well known sites together. Among other things, it offers entertainment and news to its visitors. But we're not really interested about those things, are we? What interests us is that NBCi gets lots of visitors and has its own independent directory which is used every time these visitors want to do a search. This means that you can use NBCi to boost
traffic of your site, but first you must understand how
NBCi directory system works.The NBCi system is pretty unique when compared to some other major directories, such as Yahoo and
Open Directory Project. The two others have a simple system for reviewing sites - you submit a site, a human visits it and either includes it in
directory or rejects
submission. With NBCi, things are different.
The LiveDirectory - what it is and how it works ================================
When users submit their sites to NBCi, they are placed in
NBCi LiveDirectory. The LiveDirectory is arranged into categories, just as
'regular' NBCi directory, but there are two major differences. The first difference is that LiveDirectory results are only shown to users when no matches in
regular directory can be found, or when all matches in
regular directory have already been shown. This means that
LiveDirectory gets used less than
regular directory, and sites listed in
LiveDirectory generally get less traffic than those in
regular directory.
By now, you're probably asking yourself 'Well, how
heck am I going to get to
regular directory if all new submissions are placed in
LiveDirectory?'. It's actually pretty simple and is connected to
second major difference between
LiveDirectory and
regular directory. The thing is, submissions to
LiveDirectory are not really reviewed by humans. The LiveDirectory is pretty much like a search engine,
only difference is that it is organized into categories. There is very little control as to what gets into
LiveDirectory - just about everything can get in, if it's not something completely sick or entirely worthless (this lack of control does not however mean that widespread abuse wouldn't be noticed). After you're in
LiveDirectory, you get ranked and are placed in
LiveDirectory results.
What about
part of getting into
regular directory? Hold on, we're getting there.. You see,
LiveDirectory results serve as a 'springboard' to
regular directory. Every time a user clicks at a LiveDirectory site result,
NBCi database takes note. When a LiveDirectory site has received enough clicks, it attracts
attention of
NBCi staff who then send a human to review
site. If
site is deemed good enough, it is promoted to
regular directory and
owner is notified. NBCi figures that this kind of a system eases their workload - a Yahoo-style outfit has to review all sites submitted to it, while NBCi lets
users to do
initial screening by tracking their clicks, and only sends human reviewers to
best of
LiveDirectory sites.
How to get past LiveDirectory to
regular directory ====================================
You have two choices. The first is to pay
$99 review fee (goes up to $199 in at
end of February, 2001). If you don't want to pay, you must go through
LiveDirectory.