How to get customers for free

Written by Mark Baartse

There's no shortage of ways to spend money promoting your online shop - and certainly no shortage of people willing to take your money! However, search engines can be sending you qualified customers all day every day. How do you get a piece of this traffic? It's estimated that 70% of people stop atrepparttar first 10 results in most search engines and over 90% don't go beyondrepparttar 148703 first 30. If your shop isn't inrepparttar 148704 top ofrepparttar 148705 search results, you're missing out. We'll go throughrepparttar 148706 five steps to getting you higher inrepparttar 148707 search engine rankings.

Chooserepparttar 148708 right keywords

You need to decide which search term(s) you want to be top for. This might not be as obvious as you think. Firstly, you need to know what people are (and aren't) searching for. Beingrepparttar 148709 number 1 result for a search term no one uses is no good. The Overture keyword selector tool can show you what people are searching for. Take some guesses as to what people are looking for, try them out and see whatrepparttar 148710 tool says - you might be surprised! Do a Google search for a possible keyword. If, for example, you see 5,000,000 results returned you have to consider: can you beat 4,999,990 of them? You might be better off getting a number 1 position for a lesser keyword than a number 200 for a big one. Be careful not to be too ambitious - that keyword withrepparttar 148711 most traffic might be highly competitive inrepparttar 148712 search engines. If you are competing against a multi-million dollar online shop you're unlikely to win.

Make sure your site is search engine friendly

The goal here is to make surerepparttar 148713 search engines like your shopping cart site. You might need some help from your techies with this.
  • Create a sitemap pointing to all your pages, or all your key pages. This helpsrepparttar 148714 search engines find all your pages.
  • Include your keywords in your HTML <title> tags in all your key shopping cart pages.
  • Include your keywords in a <h1> tag.
  • If your shopping cart or CMS uses session IDs inrepparttar 148715 URL, turn this off, or change to a different tool. You can usually tell if you have this turned on if you URL looks like The big long session number isrepparttar 148716 dangerous part.
  • Make your HTML code clean & validated - most search engines prefer this.
  • Make sure your keywords are included inrepparttar 148717 copy on your site.
Some shopping carts such as Erol or osCommerce (with an add on module) provide excellent search engine optimization tools.

Beware Goose Laying Golden Eggs

Written by Stephen Cope

The Internet is awash with money making scams. The general rule I always follow is that if it sounds too good to be true then it probably is.The most common scams  involving websites are turnkey websites , or as they are sometimes sold, niche websites.

 It is very easy to get taken in byrepparttar appealing sales letters but before you invest any money in an online business you should always do some research.

Basic Online Business Research

What I always do myself is:

  • To search Google and Yahoo forrepparttar 148656 company and any releated information looking for good/bad reports.
  • Ask myself some questions -
    • If I knew about this would I tell everyone about it?
    • How do they make money from this?
    • How do they benefit by telling me?
    • If it is really so easy why aren't they doing it themselves.
  • Visit and search their database
  • Wait a few weeks before making any decision.

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