How to get bundles of traffic to your website …Written by Rob Rawson
learn how to get traffic to your website - After all, it’s going to be pretty hard to make money if you don’t have any visitors! Generating traffic is one of most important elements of building a successful internet business - once you’ve worked out how you can drive quality visitors to your website you should be on road to success (wherever that is!). By creating quality traffic cheaply, you can almost afford to be a little lackluster when it comes to other elements of site (although this depends what sort of site you have and who your audience is). In this issue of Ecourse we aren’t going to cover each method in great detail as each method will take a whole issue to explain properly. For moment, I’m providing an overview of different techniques and options available for generating traffic: Free Search Engine Traffic Getting listed in search engines like Google is a great way to get free traffic (There are over 200 million people using Google search engine each day!). If you can get to top of Google for important and valuable keyword phrases thenit’s possible to get loads of free traffic - a fantastic strategy, but one that is hard to master. You have to be extremely dedicated and focused to succeed in this way- but it is possible (especially if you can find an area where there’s no too many people trying same thing). Another consideration is that many search engines crowd their listings with paid ‘advertisements’ which makes it increasingly harder to stand out in crowd. Cost per click (CPC) advertising CPC Advertising is fastest (and easiest) method for getting traffic to your site. Another advantage is that you only pay for each click that you get to your site.You can set up an account with Google Adwords and start getting traffic to your site within 10-20 minutes. The other major system that implements CPC advertising is Overture (who has relationships with Yahoo and MSN and other major search engines). The difficulty is that there are also lots of other people who are going to be competing with you and driving up cost per click. For example, if you want to bid on keyword “mortgage” in Overture you are probably going to be paying several dollars for every person that clicks on your ad. The trick with CPC advertising is to find clicks that are much cheaper (in range of 5-25 cents per click). For more information on cost per click advertising go to http://www.profitpuppy.com/pay-per-click.htm For information on how to get clicks at 5 cents when others are paying several dollars go to http://www.profitpuppy.com/5cent-clicks.htm Viral traffic or referrals This is probably most powerful method of getting traffic to your site if you now how to make it work. If you can get other people to tell their friends about your website, there’s a good chance they will tell their friends as well. Such ‘viral advertising’ is terrific because it is totally free and comes packaged with a recommendation from a friend. This is how Hotmail got started; at end of each Hotmail email was a tag line which said “If you want to join Hotmail and get free email click here”, so any person who sent email to another person was actually promoting Hotmail for free. Writing articles for an ezine You can get free publicity by writing articles for ezines who accept content from outside writers - another popular (and free) method to attract new visitors to your site. Online forums or news groups Generally most forums and news groups do not allow blatant advertising of your product or service. In fact, in doing so you would probably get yourself banned from a site. However, you can make ‘intelligent’ posts in a forum, some will even allow you to have a tag or signature line at end of your post (if someone reads post they might decide to click onto your tag line and visit your site, especially if you have provided some useful advice). Advertising in Ezines – There are some ezines which accept advertisements – a great way to gain exposure with a targeted audience. However, you should be cautious; make sure ezine really does have readership that they are claiming.
| | It Really Is Simple RSSWritten by Tony Dean
It Really Is Simple RssI have 'Googlebot' coming to my site every day since a month ago I put up my first news feed, since then I have put up yet another. I never used to see 'Googlebot' much before, so it goes to show that if you want to be noticed by search engines, you need to put up a 'news-feed'. All this re-submitting to search engines every month nonsense is just that, nonesense! I don't really think search engines care for you to submit to them in first place, I think that now they like to find your site on their own. Some pundits have claimed that nowadays to submit your site at all to search engines is counter-productive and you should not do it. They say that there is much better value in allowing search engines to find it via a 'link-back' from somewhere else. 'News Feeds' are now providing that 'link back' that every site owner needs. If you run a web site and you have still not got a 'news feed' you are being left behind in race, first to get listed by search engines and secondly to get a higher ranking - my sites ranking has gone up very much higher in Yahoo and Google, since putting up my first news feed, and guess what, it was within about 36 hours of putting up that first 'news feed' that Googlebot discovered it was there! It did not take it long! The same with Yahoo, but a little bit later, like two days after Googlebot.
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